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Google phasing out Smart Campaigns in favor of Performance Max

Martech

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Key features of Performance Max: Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.)

Campaign 123
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Foursquare introduces Sales Impact attribution features

Martech

Foursquare cites research from Capital One showing that in-store sales represented 84.5% The consumers in the company’s model have control of the collected data for privacy protection. Why we care. Traditional in-store shopping at brick-and-mortar locations hasn’t gone away. And revenue from U.S.

Retail 108
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10 Best AI Sales Tools for 2023 to Maximize Your Revenue

Veloxy

AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation. The right tool in the hands of sales representatives can be a game-changer.

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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

Continue reading… Table of Contents Here’s What You Need To Do Before You Start Marketing Your Online Business Marketing Idea #1: Paid Advertising Marketing Idea #2: Social Media Marketing Idea #3: Influencer Marketing Marketing Idea #4: YouTube Marketing Idea #5: Webinars Want Russell To Teach You How To Build a Sales Funnel?

Niche 246
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The never-ending war against ad fraud

Martech

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience.

Represent 111
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Marketers fume as Google Ads’ customer service hits ‘all-time low’

Martech

It wasn’t until a different representative intervened that the update was confirmed. Regarding more specific issues like unfair account suspensions, the spokesperson stressed that advertisers should appeal any decisions they believe to be unfair through the Help Center. However, the manager hadn’t heard about it either.

Service 115
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The Highest-Rated Marketing Software to Help Your Business Succeed in 2022

Capterra Sales & Marketing Software

To show you how reviewers feel about HubSpot Marketing Hub, here are some of the most positive excerpts from Capterra reviews: Pros. “It It allows me to have a better grasp on an account and how to best serve it” — Small business, marketing and advertising, marketing manager “Lots of cool features that are quite easy to use.