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How to manage SEO campaigns during economic downturns

Search Engine Land

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Market consolidation : As consumers reduce spend, smaller organizations or those unable to compete effectively may exit certain markets.

Campaign 108
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The problem with B2B marketing: Misaligned measurement is stifling innovation

Martech

The term “influence” has become a dirty one when talking about marketing effectiveness, because sourced pipeline is the only acceptable form now, and everything else is seen as marketing reaching for credit. Instead, advertising needs to be used for what it does best: Creating and sustaining awareness of our brand as a solution.

B2B 127
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When Was Sales Not Social?

Score More Sales

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. This blog will be looking into all of the ways – easy ways, that a sales professional can get “more social” with his clients, prospective clients, and strategic partners.

Referrals 100
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The state of data in 2024: How the ad industry is adapting to privacy regulations

Martech

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. The report highlights the strategic changes and innovations prompted by the need for privacy compliance and sustainable, consumer-friendly approaches. The time has come for the advertising industry to champion consumer privacy.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work.

Referrals 136
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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Many people and review cycles are necessary to strategize, envision, develop, write, design, update and optimize a successful digital marketing campaign. This constant demand for content tests SMBs’ bandwidth to fully execute the planned marketing vision. Keeping it fresh. “ Time and resource constraints.