Salesforce

MAY 29, 2024

But given the ongoing transformation in advertising, building trust is now more crucial than ever before. Without trust, even the most strategic marketing efforts can falter. But first, let’s define first-party data and how it plays a role in today’s marketing landscape.

Campaign 126

Campaign Trust Promote Follow-up 126

Martech

MAY 10, 2024

With such a large population listening to podcasts, advertisers can now benefit from reaching specific groups catered to by fine-tuned creators and topics. Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space. As the top U.S. million podcasts (at the time) with over 1.7

Sports 104

Sports Strategic partnership Networking Entertainment 104

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. However, it’s important to approach retargeting with a strategic mindset. I am trained with MarTech content.

Campaign 105

Campaign Customers Technique Strategize 105

Hubspot

NOVEMBER 6, 2014

Agencies have, within their walls, some of the most brilliant creative and strategic minds. But one of the biggest motivators was the convergence of technology and marketing and how that has changed the industry. Marketing is changing at the speed of technology,” McMullen said. They want to help create them.

Launch 78

Launch Product Retail Clients 78

Martech

APRIL 18, 2024

She added: “When you really break out carbon emissions [in marketing], everything has a carbon footprint. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. Your media team has to get to work, your transportation has a carbon footprint.

Transportation 111

Transportation Finance Strategize Promote 111

The 5% Institute

JUNE 12, 2023

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. They act as trusted advisors, understanding clients’ business goals, and providing strategic guidance to help achieve those goals. Q: What industries employ account executives?

Negotiate 52

Negotiate Relationship Management Contract Clients 52

Martech

FEBRUARY 9, 2024

This structure can also help identify which technologies are best suited to collect and evaluate customer data and how to act effectively based on that information. Example: IBM used firmographic information to inform their strategic shift to cloud computing. Tailor your strategies accordingly.

Customers 115

Customers Territory Gambling Non-Profits 115

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.

Strategize 123

Strategize Trust Advertising/ Marketing Represent 123

Martech

JANUARY 14, 2025

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

Negotiate 123

Negotiate Advertising/ Marketing Cross-sell Technology 123

Lead Fuze

DECEMBER 15, 2023

Once upon a time, personal recommendations were the most powerful marketing tool. But as societies evolved and technologies advanced, so did our ways of selling products and ideas. Well, the introduction of radio advertising in 1922 completely transformed this landscape. Quantified better than ever before. You heard right.

Gaming 52

Gaming Engineering Lead generation Technique 52

Martech

NOVEMBER 12, 2024

This report dives deep into how 1,200 marketers and agencies across six global markets — Australia, Brazil, Mexico, Singapore, the UK, and North America — are pivoting their strategies to adapt. Here’s a peek at the challenges, trends, and strategic shifts that could make or break marketing success in 2024 and beyond.

Territory 113

Territory Strategize Technology Technology 113

Martech

JANUARY 15, 2025

As consumer interests become increasingly niche, marketers are recognizing the need to more precisely target with their influencer strategies in order to deliver attributable results, said Sean OBrien, CTO and co-founder of influencer platform Mavely.

Niche 111

Niche B2B Service Retail 111

Martech

JANUARY 15, 2025

The biggest marketing winners will be those who can use AI to blend human creativity and strategic thinking, to make authentic brand experiences. While the report doesnt reveal groundbreaking news, it is a valuable reminder of how the digital landscape is evolving. The key takeaway? The full report can be found here. Processing.

B2C 115

B2C B2B Strategize Growth 115