Search Engine Land

JUNE 14, 2023

Dan Taylor, Vice President of Google Ads, wrote: “The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. Even media companies and retailers now offer competing advertising technologies. This case is set for trial in September.

Commission 89

Commission Retail Advertising/ Marketing Engineering 89

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

Non-Profits 132

Non-Profits Engineering Price Market share 132

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Scanning ads.

Technology 110

Technology Technology Networking Launch 110

Search Engine Land

APRIL 26, 2023

Meta’s financial performance and growth provides important insights into the current state of the technology industry and the advertising market. Why we care.

Advertising/ Marketing 86

Advertising/ Marketing Growth Technology Technology 86

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

CRM 127

CRM Technology Technology Engineering 127

Martech

OCTOBER 31, 2024

Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.

X-functional 112

X-functional Launch Trust Technology 112

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. That was around mid-March 2020.

B2B 113

B2B Advertising/ Marketing Negotiate Management Consulting 113

Search Engine Land

MAY 12, 2023

” Musk will focus on product design and new technology. It will be worth watching whether having a new Twitter CEO may help repair some of the damage done and lure back advertisers , marketers and brands. Most recently, Yaccarino was chairman of global advertising and partnerships at NBCUniversal Media.

Advertising/ Marketing 79

Advertising/ Marketing Engineering Technology Technology 79

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

E-commerce 120

E-commerce B2C Campaign B2B 120

Salesforce

MARCH 9, 2023

Technology is great, but businesses can struggle if they have too much of it. The good news is we’re getting there, with new updates in the Marketing Cloud features spring release. It’s called vendor sprawl. The result is too many apps and too many silos. The solution – or maybe the dream? –

Advertising/ Marketing 98

Advertising/ Marketing Contact Campaign Technology 98

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Getting started with dynamic in-game advertising. Instead, game publishers create and sell inventory for advertisers after the game is released.

Gaming 117

Gaming E-commerce Cross-sell Sports 117

Martech

MARCH 22, 2024

The digital advertising ecosystem actually evolved on the web, well before app stores even existed. The technological divide [between web and apps] made it quite hard to apply the same solutions. ” Web technology, Cohen said, is relatively simple in comparison.

Manufacturing 134

Manufacturing Campaign Technology Technology 134

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

Retail 127

Retail Campaign Technology Technology 127

Martech

MAY 2, 2024

For marketers, the ability to reach these consumers at scale is also improving with AI technology. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP. Here are some of the biggest developments from the NewFronts.

Sports 109

Sports Networking Technology Technology 109

Martech

MAY 8, 2023

Advertisers using Microsoft Advertising will show up in chats based on the same outcomes-based metrics that serve those ads to other Microsoft assets like search and video games. From what we hear, advertisers don’t want to be disrupted right now,” said Kya Sainsbury-Carter, corporate vice president, Microsoft Advertising.

Real Estate 97

Real Estate Advertising/ Marketing Launch Gaming 97

Capterra Sales & Marketing Software

DECEMBER 17, 2021

To show you how reviewers feel about HubSpot Marketing Hub, here are some of the most positive excerpts from Capterra reviews: Pros. “It It allows me to have a better grasp on an account and how to best serve it” — Small business, marketing and advertising, marketing manager “Lots of cool features that are quite easy to use.

Real Estate 97

Real Estate Price Campaign CRM 97

Hubspot

MARCH 15, 2015

UTEC, an engineering and technology university, wanted to recruit more students. Advertising Marketing Agency Daily' The ad includes a wristband you could attach to your child as he runs around at the beach. The app lets you set a distance and receive alerts if the child wandered beyond the limit. 4) Motorola.

Advertising/ Marketing 78

Advertising/ Marketing Entertainment Promote Retail 78

Sales Nexus

JULY 6, 2021

“Marketing automation is technology that manages marketing processes…automatically. Too often businesses and brands put all of their focus on promoting themselves or their products and they quickly lose the interest of their target audience because no one really likes to see advertisements. ” SalesForce.

CRM 122

CRM Follow-up Customer Relationship Management Promote 122

Martech

MAY 8, 2024

“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Why we care.

Click Through Rate 113

Click Through Rate Campaign Networking Technology 113

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws.

Commission 86

Commission Engineering Advertising/ Marketing Campaign 86

Martech

MAY 7, 2024

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. Why we care.

Technology 113

Technology Technology Price Campaign 113

Salesforce

MAY 29, 2024

Data prep : Collect and unify first-party data from across web, advertising, marketing, and all customer relationship management (CRM) data into a single view of their customers and contacts. They use the insights they gathered from their first-party data and campaign planning phase to inform content, medium, channels, and sequencing.

Campaign 126

Campaign Trust Promote Follow-up 126

Martech

OCTOBER 16, 2024

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs).

Conversion 117

Conversion Technique Trust Launch 117

Martech

SEPTEMBER 8, 2023

This technology allows websites to serve ads based on your browser history — unless you manually turn it off. The technology has been rolling this out to a small percentage of Chrome users at a time. Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. Why we care.

Technology 123

Technology Technology Follow-up Start-ups 123

Salesforce

SEPTEMBER 13, 2023

Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge. That’s why we’re making it easy to track and optimize the performance of every segment activated from Data Cloud across paid media advertising, Marketing Cloud Engagement, and Commerce Cloud – including return-on-ad-spend (RoAS).

Referrals 136

Referrals Strategic partnership CRM Launch 136

Hubspot

JANUARY 23, 2015

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. What was your favorite example of native advertising? Advertising Marketing Agency Daily' 2) Wired and Netflix. Let us know in the comments!

Intrinsic 78

Intrinsic Advertising/ Marketing Promote Drivers/motivators 78

Martech

JUNE 28, 2024

At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement. With other technological advancements, brand lift studies can leverage real-time data collection and analysis tools.

Objectives and Key Results 125

Objectives and Key Results Campaign Growth Technology 125

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales.

Retail 109

Retail Campaign Sales Represent 109

Martech

NOVEMBER 7, 2023

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. People have developed technologies that instead of delivering the whole file right away, deliver it in pieces and react to whether the video is being viewed or not. Now it’s just 20 years.

Price 110

Price Campaign Technology Technology 110

Hubspot

DECEMBER 4, 2012

Marketing activities will not only be measured in terms of traffic and lead generation , but it will also further opti mize processes that directly impact sales growth. And to do that, key performance indicators (KPIs) under the marketing department will change. Prediction: Marketing Technology Evolves.

Campaign 78

Campaign Technology Technology Engineering 78

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 123

Education Territory Technology Technology 123

Martech

APRIL 19, 2024

Keeping up with evolving privacy standards is critical to maintaining a positive market position and ensuring long-term success. The industry faces hurdles, notably the lack of clear regulatory guidance and technological structure to support diverse business use cases.

Strategize 121

Strategize Trust Legal Retail 121

Martech

FEBRUARY 16, 2023

“IAB Tech Lab is collaborating with the industry to create technical standards guidance and more efficient interoperability, which will make it easier for advertisers to leverage emerging and exciting DCR technology.” “As DCR Guidance and Recommended Practices. This document outlines baseline expectations for DCRs.

Launch 101

Launch Technology Technology Clients 101

Martech

MARCH 7, 2024

“(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. ’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. .

Advertising/ Marketing 120

Advertising/ Marketing Click Through Rate Cross-sell Government 120

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

A/B testing 114

A/B testing Territory Technique CTR 114

Martech

FEBRUARY 22, 2024

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

Niche 124

Niche Territory Education Referrals 124