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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

No two regional markets are the same. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. In most cases, this method is reserved for promotions.

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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

Here are a few other high-level agencies to consider getting a minority-owned business certification from: The National Minority Supplier Development Council (NMSDC) : Headquartered in New York, NMSDC manages 22 regional affiliate councils around the U.S. NMSDC offers minority-owned business certifications and business development programs.

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The Straightforward Guide to the Google Display Network

Hubspot

Google offers endless options for marketers to promote their products, so how is this network different? they may be along the lines of hiking, camping, or agriculture). or territories internationally to which your business prefers not to drive sales. Frankly -- because it works. Three Key Audience-building Factors.

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3 ways to use data analytics to connect with Hispanic consumers

Martech

Gain behavioral insights by region Collecting and analyzing data on demographics, psychographics and activities offers detailed insights into customer behavior and preferences. But to make this actionable, it’s helpful to fence this information by a geographic region.