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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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A sales-side view of marketing, automation and AI

Martech

A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. We’re also segmenting by regions, looking at where we’re having the most success in campaigns in different states.

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The Power of AI for Climate Action

Salesforce

Data center emissions vary widely from region to region because they rely on local electric grids for power. Under Kallot’s leadership, Amini is laying the foundation for data collection that is helping Africa better understand its agricultural landscape and tackle challenges across the continent, like food insecurity. “We

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

No two regional markets are the same. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. Here are some of its more prevalent examples.

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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

Here are a few other high-level agencies to consider getting a minority-owned business certification from: The National Minority Supplier Development Council (NMSDC) : Headquartered in New York, NMSDC manages 22 regional affiliate councils around the U.S. NMSDC offers minority-owned business certifications and business development programs.

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How Small Businesses Can Take Advantage of the Australian Stimulus Package

Hubspot

Support for Coronavirus-affected regions and communities: There’s now a fund of $1bn available to support communities and areas that have most heavily been impacted by Coronavirus and include industries like tourism, agriculture and education. Support for Coronavirus-affected regions and communities — As soon as practicable.

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You Can Fight Climate Change and Boost Revenue – See How These Ecopreneurs Do It

Salesforce

His 30-plus years as an environmentalist planting trees such as the Polylepis have allowed him to see the impact of climate changes on the landscape, the water table, and the lives of the indigenous communities in the highland region. The main economic activity is agriculture,” Aucca said. “If