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Is it time to rethink your Google Ads strategy?

Search Engine Land

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” The account was set up by region, and each ad group housed thousands of product-focused keywords. Business email address Sign me up! For many B2C retailers, this approach works well.

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Banish Farmers And Farming!!

Partners in Excellence

No, I’m not making a political statement about our agricultural sector. They end up defending the status quo and not helping the customer. What We Get Wrong About Account Based Selling Hunters In Major Accounts? Farmers and farming are what brings food to all of us. But customers have ways of addressing this.

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5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals

Hubspot

82% of trade show attendees are directly involved in their teams’ purchasing decisions, so setting up shop at fairs, trade shows, and festivals is one of the best ways to connect with your target accounts’ key decision makers. 5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals. View this post on Instagram.

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The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov

SaaStr

Reps spend about 75% of their time on non-selling tasks. Will they be able to follow up on a deal or handle onboarding and deployment issues? You create better relationships when the person who sold to you is the same person who delivers and ensures they’re up and running. It also provides more opportunities to sell more.

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4 Ways to Find Your First Customer

Hubspot

It’s one thing to have a theory around who you’d like to sell to but how do you actually find those initial customers to sell to? For example, if I sell a SaaS bookkeeping product for startups, I would start crafting what qualities my ICP should have. What problem do they have that you solve for them today?

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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? One complicating factor is the fact that many ecommerce retailers today are selling across multiple platforms. Agriculture : 0.62% - 1.41%. Arts and Crafts : 3.84% - 4.01%.

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

The business sells a shipment of its product to a storefront in San Francisco. Companies that sell agricultural products often leverage geographical pricing as well. And as I just mentioned, some SaaS companies sell their products at varying price points in different regions. FOB Pricing Example.

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