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How To Get Started With Email Segmentation

Salesforce

If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions. Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right? Retain loyal customers? A marketer gathers, analyzes, and acts on data. No more code required.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Account A business, customer, lead, or prospect a company engages with to sell products or services to. Today, all interactions, contact details, preferred services, and transaction histories are stored in customer relationship management platforms (CRMs).