Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. To save you some time, we curated a list of the absolute best of the best to get the creativity flowing for your next campaign.

Campaign 101

Campaign Transportation Launch Hospitality 101

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? There are many keyword research tools out there, both paid and free, but ChatGPT can bring a new angle to keyword research. The goal is to use the tool to help you think of new angles.

Angle 124

Angle A/B testing Campaign Strategize 124

Hubspot

JULY 10, 2018

Lending to the ad a newsworthy, topical angle. Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. This lets you evaluate your campaign results better. Continuously testing CTAs, images and copy.

Campaign 101

Campaign B2B Lead generation CTR 101

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Re-Optimize Your Subject Lines FIRST.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Sales Hacker

SEPTEMBER 25, 2020

But long before I was building high performing sales campaigns, I was learning about authentic connection through southern cooking. In a recent webinar poll, the audience responded that the biggest obstacle to creating new sales campaigns is lack of confidence in strategy. strategies of creating a winning sales campaign.

Campaign 92

Campaign A/B testing Follow-up Angle 92

Hubspot

DECEMBER 7, 2011

, marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. Don't rerun last year's campaign.

Campaign 74

Campaign Angle Launch Entertainment 74

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. Is Performance Max the only way forward for campaign structure? How will AI affect campaign structure? It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler.

Campaign 82

Campaign Objectives and Key Results B2B Angle 82

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Impressive, right?

Campaign 78

Campaign Niche Angle Promote 78

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 78

Campaign Commission Angle Follow-up 78

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website.

Campaign 78

Campaign CTR Angle Promote 78

Hubspot

FEBRUARY 26, 2020

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Find the Local Angle.

Angle 100

Angle Manufacturing Non-Profits Education 100

Hubspot

JANUARY 19, 2012

” While almost any ad copy you write will probably be okay , that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Then we can take a look at some examples of how real paid ads are successfully using these techniques in their campaigns.

Campaign 72

Campaign Angle Technique Gaming 72

Hubspot

MAY 10, 2016

A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour. Squeezing every bit of value out of a PR campaign is something very few of us actually do. 7 Ways to Get More Value From Your PR Campaigns. This is a happy side effect of a successful PR campaign.

Campaign 72

Campaign Angle Follow-up Contact 72

Martech

FEBRUARY 23, 2023

The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Toyota has launched an AR experience for U.S. Get MarTech! In your inbox.

Launch 105

Launch Angle Drivers/motivators Education 105

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. Build an emotional connection.

Angle 101

Angle X-functional Technique Campaign 101

Veloxy

SEPTEMBER 29, 2021

This can be follow-up emails or automatic, tailored email marketing campaigns, or email tracking and analytics. Email campaigns are effective. Great automation programs address this from many angles: inter-department collaboration, data application recommendations, and balance. Some automated software tools focus on email.

Territory 342

Territory Represent Sales Lead generation 342

Martech

JULY 5, 2022

This will involve placing the subject in the center of an array of cameras to capture the subject from all angles. You have to make sure that any potential angle and perspective has some value from the perspective of the user.”. First, you must start with the 360-degree capture of an object to render into 3D. Processing.Please wait.

Angle 115

Angle Transportation Technique Construction 115

Martech

JUNE 13, 2024

“Primarily I had been working with CRM and outbound marketing campaigns, so this was a little bit different. ” The marketing angle Decisioning has applications in sales and service, but is there a marketing angle? We focused first on service; that was our first use case.” “Absolutely,” said Marsans.

Customers 103

Customers Angle Education Networking 103

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 101

CRM Angle Click Through Rate Campaign 101

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 100

CRM Angle Click Through Rate Campaign 100

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

JANUARY 9, 2012

(According to marketing strategist David Meerman Scott, ' newsjacking ' is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business." ). Rick Santorum builds his campaign on family values. Giving a Current Topic a Fun/Interesting Angle.

Angle 76

Angle Technique Campaign Networking 76

Search Engine Land

FEBRUARY 6, 2024

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving.

SQL 101

SQL Angle Campaign B2C 101

ConversionXL

JUNE 30, 2021

What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP. Fabletics isn’t a unique brand, but it’s found a unique angle. Taylor Stitch is an example of how finding the right angle can turn a common approach into a unique marketing strategy. Premium fabrics. Conclusion.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Salesforce

MARCH 28, 2022

Whether it is a tagline (company centered, static) or slogan (product/campaign centered, changeable), the brand message is something others recognize and relate to. Your mission statement takes a more visionary angle. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Tone of voice.

Electricity 98

Electricity Angle Pitch Campaign 98

Search Engine Land

OCTOBER 2, 2023

The platform has not kept up with new Microsoft ad features and types and Nadella said Microsoft wanted to make it easy for advertisers to transfer ad campaigns from Google to Microsoft with the click of a button. One of the key issues of interest to paid search marketers is Google Search Ads 360. That didn’t happen. “We

Angle 119

Angle Engineering Market share Launch 119

Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. This article examines: The macroeconomic signals to watch and why.

Real Estate 87

Real Estate Angle UX B2C 87

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. Why this match-up?

A/B testing 112

A/B testing Campaign Retail Angle 112

Martech

DECEMBER 9, 2022

I’m sure that there were instances of people who were critical to running a campaign or configuring a system but were taken out of commission for several weeks by suffering from COVID-19. Another important angle is how Twitter has rapidly decreased its content moderation teams.

Angle 112

Angle Cross-sell Commission Government 112

Martech

AUGUST 11, 2021

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. Stories give your brand another angle to social media and maximize impact. This is vital for seeing what works and what doesn’t.

Angle 130

Angle Drivers/motivators Niche Gaming 130

Martech

MAY 30, 2023

Generally, the more “engagements” you receive (things like comments, likes and shares), the better your campaign is faring. Your goal here is to pay close attention to how many people are responding to your work, how they’re responding, and how often they’re responding.

Angle 119

Angle Niche Clients Technique 119

Salesforce

OCTOBER 7, 2021

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns.

Retail 95

Retail A/B testing Angle Campaign 95

Martech

SEPTEMBER 20, 2021

Or would they rather see wide-angle shots of the entire eBike on display? Serial 1 plans to use results from the Vizit campaigns to help inform future photoshoots and their overall asset creation process. . “We “Do they like to see the eBikes in action? Testing images at scale. Using visual intelligence to inform future strategy.

Conversion 115

Conversion A/B testing Objectives and Key Results Manufacturing 115

Hubspot

AUGUST 30, 2017

Sometimes, all a message needs to break through is a slight shift in angle. Every story has a myriad of angles -- your job as a copywriter is to find the one that resonates. The copy in its launch campaign and across its marketing materials reflects that understanding.

Angle 101

Angle Territory Launch Contract 101

Search Engine Land

MAY 4, 2023

Think of it from a lifetime value (LTV) angle. If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. So for the sake of this explanation, we'll do it at the campaign level.

Campaign 89

Campaign Angle UX CRM 89