Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Angle 101

Angle X-functional Technique Campaign 101

Martech

MAY 30, 2023

” In most cases, this takes the form of a fictional character, whom you shape with bits of information like education level, family life, career and income, and maybe even details like a name and personality traits. Here, you’ll work to create an outline of your ideal “target customer.”

Angle 130

Angle Niche Clients Technique 130

ConversionXL

JUNE 23, 2020

A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle. Here’s how to ensure yours gets classified as the latter. According to Harvard Business Review :

Entertainment 105

Entertainment Angle Education Promote 105

Martech

FEBRUARY 16, 2022

They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. It’s about matching the topics that we’re covering from an editorial angle to the right people.”.

Electricity 98

Electricity Education Angle Technology 98

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share educational content with relevant LinkedIn Groups. But don't nuke 'em just yet.

A/B testing 78

A/B testing Angle Education Campaign 78

Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. This article examines: The macroeconomic signals to watch and why.

Real Estate 87

Real Estate Angle UX B2C 87

Hubspot

JULY 1, 2020

As you would with any content marketing campaign, consider topics that will educate, entertain, and delight your audiences -- even when they're clearly filmed in an at-home setting. We know how important our education is for customers and prospects around the world, so we created this process for them," Fiske adds.

Angle 101

Angle Teamwork Presentation Education 101

Hubspot

DECEMBER 22, 2020

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. PPC campaign results will reveal each headline's impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. Keywords and topics. Landing page variations.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

FEBRUARY 19, 2012

Have a different drip email campaign (autoresponder sequence) in place for each, varying the messages and the time before you ask for the sale. Free education in any format). Educational content on how to achieve / build stuff with what you sell. Educational material related to the need they will solve with your product.

E-commerce 131

E-commerce Education Up-sell Relationship building 131

Salesforce

AUGUST 21, 2023

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” Buyan Thyagarajan , Principal, Eigen X “In the next two to five years, the tool will help businesses make better decisions for their email marketing campaigns.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

APRIL 9, 2019

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Interactive Marketing Campaign Examples. Our audience is ultimately used to these mediums. Clash Up | Eko. Conversational Marketing | HubSpot.

Entertainment 101

Entertainment Government Angle Promote 101

Search Engine Land

JULY 24, 2023

Are you aiming to educate your audience, generate leads or increase brand visibility? Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. How would you approach it?

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. Some sites may produce little informational content, like many ecommerce sites, while others build their entire marketing program around informational content production, like educational affiliate sites.

Niche 105

Niche Technique Angle Pitch 105

Search Engine Land

APRIL 23, 2024

Let’s step through these six views or “lenses” so you can properly analyze keywords from different angles that are a better predictor for success. You must not neglect the fact that the vast majority of your ICPs don’t know who you are – so you’ll need to address pain points and education.

Angle 100

Angle B2C CRM B2B 100

Hubspot

MARCH 28, 2012

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Your audience may not want to be in one, general campaign, but they prefer to be in a campaign that's targeted to their specific interests.

Promote 78

Promote Angle Contact Campaign 78

Martech

AUGUST 28, 2023

If you are not considering your implementation from various angles, it will only address a portion of the problem. will they need to be educated or convinced, do you need their buy-in, resources or support to get approval, etc.). To implement, manage and maintain new martech solutions, I recommend the following. Who has the last vote?

X-functional 98

X-functional Angle Government Education 98

Hubspot

FEBRUARY 23, 2021

If it aligns with your user personas, you can engage your audience from several angles. While they inform and educate their customers on their products, they also add a quick 'how-to' for the more knowledgeable person who just needs a short answer explained in a video.". But once the campaign ends, so does my lead flow.".

Angle 101

Angle Promote Lead generation Strategic planning 101

Hubspot

JUNE 30, 2014

In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign.

Angle 78

Angle Campaign Territory Presentation 78

Search Engine Land

FEBRUARY 14, 2023

For example, on Ahrefs, I just conducted a search for “SEO” and came out with the following: Search Engine Land’s What is SEO is ranked #2 and shows the following statistics: Ranking for this keyword will be extremely difficult without a massive budget, a highly reputable website and a backlink campaign. The competition.

Education 88

Education Angle UX Click Through Rate 88

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. They specifically targeted the T-Mobile account. It doesn’t necessarily have to be one or the other.

Lead generation 94

Lead generation Strategize Campaign Cross-sell 94

Sales Hacker

APRIL 8, 2020

In the past, a persuasive advertising campaign might’ve been enough, but in the age of the internet, you’ve got to do a lot more to be taken seriously. It doesn’t sell, but instead it educates, informs, or delights in some way. It might simply be a unique angle on an old issue. That’s why it’s so important to be visible.

Closing 117

Closing Prospecting Referrals Trust 117

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. ” That’s always how we work.

Contract 116

Contract X-functional Objectives and Key Results Legal 116

Hubspot

FEBRUARY 3, 2015

Creating compelling content is your key to establishing yourself as the go-to, educational leader in your industry. We now find ourselves fending off information from all angles. The goal is to educate your visitor with enough information that they proceed to make a purchase. What a time to be alive”, we all thought.

Lead generation 78

Lead generation Education Technique Angle 78

Heinz Marketing

JULY 27, 2020

I love the angle they’re taking, we don’t see it often enough. “… everyone’s familiar in sales and marketing, or most people are familiar with account based marketing and we do the personalized approach, which means it’s like laser focused and not campaign based.

Pipeline 98

Pipeline Angle Sales Pitch 98

Heinz Marketing

JUNE 2, 2022

Twitter is also not a platform known to have a high income or education holding audience but is good to reach consumers at large. Carousels – includes a group of 4-5 but can go up to 10 images shown as a series to tell a story, elaborate on a topic, or showcase a single product from different angles or multiple products.

Promote 113

Promote B2B Follow-up Angle 113

Hubspot

OCTOBER 19, 2015

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. In addition to playing with perspective and color, they also play with angles and lines in a lot of their photos.

Angle 78

Angle Sports Campaign Promote 78

Hubspot

JULY 12, 2012

According to a survey from Corporate Visions via MarketingProfs , 37% of B2B marketers cite content that's neither provocative nor engaging as a barrier to successful demand generation campaigns. Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too.

Angle 78

Angle Entertainment Networking B2B 78

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Educational or How-To Videos. Video has absolutely dominated social. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

JANUARY 7, 2014

Looking for a little inspiration for your next campaign? If you’re a marketer with an interest in sales, but have very little time to educate yourself further about the field, you''d be wise to join this group. Type: Professional Group. Members: 243,469. Owner: Gerald "Solutionman" Haman. Why This Group Is Awesome.

Networking 78

Networking Non-Profits B2B Angle 78

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. Matt : We’re talking a little bit about taking the event and putting in context a campaign.

Pipeline 92

Pipeline Campaign Sales Follow-up 92

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. The campaign resulted in over 63 million impressions , 22.5

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MAY 29, 2019

Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. Successful channels leaned into one (or more) of these five options: Educational authority; YouTube-friendly product; YouTube-friendly industry; The “face of the company”; A higher mission. Educational authority. A higher mission.

Promote 106

Promote Entertainment Education Growth 106

Hubspot

APRIL 18, 2012

These people are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. Buyer personas are the result of slicing your target audience into individual groups of people.

A/B testing 78

A/B testing Angle Up-sell Campaign 78

Hubspot

JULY 6, 2015

Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. or consider targeting different avenues that can offer you better results.

Promote 78

Promote Engineering Angle Lead generation 78

ConversionXL

SEPTEMBER 5, 2019

These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. They’re a bit hard to explain without actually seeing one in action, but they essentially let you interactively explore data from different angles by placing different variables in columns/rows and analyzing averages, standard deviation, sums, etc.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. How does your company organize training and ongoing education?

X-functional 102

X-functional Represent Follow-up Up-sell 102