Hubspot

DECEMBER 7, 2011

Just as the holidays sneak up on consumers (has anyone started shopping yet?), marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. Don't rub them the wrong way by creating a religiously focused holiday campaign. Don't rerun last year's campaign.

Campaign 74

Campaign Angle Launch Entertainment 74

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 78

Campaign Commission Angle Follow-up 78

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. Is Performance Max the only way forward for campaign structure? How will AI affect campaign structure? It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler.

Campaign 82

Campaign Objectives and Key Results B2B Angle 82

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website.

Campaign 78

Campaign CTR Angle Promote 78

Hubspot

MAY 10, 2016

A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour. Squeezing every bit of value out of a PR campaign is something very few of us actually do. 7 Ways to Get More Value From Your PR Campaigns. This is a happy side effect of a successful PR campaign.

Campaign 72

Campaign Angle Follow-up Contact 72

Hubspot

JANUARY 19, 2012

” While almost any ad copy you write will probably be okay , that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Then we can take a look at some examples of how real paid ads are successfully using these techniques in their campaigns.

Campaign 73

Campaign Angle Technique Gaming 73

ConversionXL

JUNE 30, 2021

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . For a USP to hold up under scrutiny, it has to do three things well: Be memorable. It’s a claim that only works if you can back it up. It capitalizes on being a place to grow a word-of-mouth following. .

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

AUGUST 5, 2020

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. This isn't wrong.

CRM 101

CRM Angle Click Through Rate Campaign 101

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this.

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

AUGUST 5, 2020

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. This isn't wrong.

CRM 100

CRM Angle Click Through Rate Campaign 100

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 113

A/B testing Campaign Retail Angle 113

Search Engine Land

FEBRUARY 6, 2024

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving.

SQL 101

SQL Angle Campaign B2C 101

Martech

AUGUST 11, 2021

Let’s dig into some “must-have” capabilities, followed by the advanced, and finally – some tools to help you stay ahead of it all. Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day.

Angle 131

Angle Drivers/motivators Niche Gaming 131

Salesforce

MARCH 28, 2022

Whether it is a tagline (company centered, static) or slogan (product/campaign centered, changeable), the brand message is something others recognize and relate to. Consider the following factors when creating a tagline: Product positioning Key benefits Brand pillars Value proposition Audience Tone. What do you hope to accomplish?

Electricity 98

Electricity Angle Pitch Campaign 98

Heinz Marketing

FEBRUARY 22, 2023

Maybe you’re putting a pause on your digital ads and relying on email for your next campaign. Follow along each month and optimize your email deliverability from the ground up. Here are some benchmarks from HubSpot , Campaign Monitor , and Mail Chimp , but many other resources exist out there. Let’s get started.

Angle 104

Angle Campaign Follow-up Start-ups 104

Martech

MAY 30, 2023

This helps you conceptualize and “talk to” your average target customer, and it serves as an ideal tool to get your other team members up to speed. Generally, the more “engagements” you receive (things like comments, likes and shares), the better your campaign is faring.

Angle 119

Angle Niche Clients Technique 119

Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. This article examines: The macroeconomic signals to watch and why.

Real Estate 87

Real Estate Angle UX B2C 87

Sales Hacker

APRIL 8, 2020

In the past, a persuasive advertising campaign might’ve been enough, but in the age of the internet, you’ve got to do a lot more to be taken seriously. It’s not enough to just sign up, either. It’s about building a community — a following — and yes, it’s a full-time job. It might simply be a unique angle on an old issue.

Closing 139

Closing Prospecting Referrals Trust 139

ConversionXL

MAY 16, 2017

In addition, you’ll consistently come up short on bringing true business value to your company. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. Does my data line up with other systems? In any field, it’s important to be critical. What’s missing?

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Advertorials also have their critics. What problems can advertorials solve?

Entertainment 105

Entertainment Angle Education Promote 105

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Up-to-date, ongoing training also helps consistently spread brand awareness through all external materials and pitch decks. Customer support to address customer queries and ensure adoption. co-marketing materials).

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Are you going to ask them to sign up for a demo?

GTM 77

GTM X-functional Start-ups Campaign 77

Search Engine Land

FEBRUARY 23, 2023

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. Bonfils estimates AI speeds up the process by about 25%, which he called “considerable help.” The sky’s the limit for its future potential.

Electricity 103

Electricity Angle Clients Campaign 103

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101

Pitch Angle Contact Follow-up 101

Martech

JULY 11, 2022

Ask yourself the following: What are you trying to explain with the data? It might be marketing managers, or it might be executives, but the point is that different audiences have different goals in mind, so you need to have different angles for each audience. Try it today by signing up at callrail.com. What are your goals?

Clients 108

Clients Angle Repeat business Trust 108

Hubspot

AUGUST 30, 2017

Sometimes, all a message needs to break through is a slight shift in angle. Every story has a myriad of angles -- your job as a copywriter is to find the one that resonates. The following are all headlines or leading sentences from Urban Daddy , an email-based magazine drawing attention to new products, experiences, and eateries.

Angle 101

Angle Territory Launch Contract 101

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 78

A/B testing Angle Education Campaign 78

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Each marketing campaign should have one specific message based on a single idea. This has helped him amass a following that directly influences the success of his companies.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Salesforce

AUGUST 21, 2023

You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future of email marketing.” Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” This gave me a good wireframe to write my content.”

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

ConversionXL

NOVEMBER 4, 2021

Because, ”if your product or business is your main focus, you’ll probably end up neglecting your customers. Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. And nobody wants that.:

Product 127

Product E-commerce Strategize B2B 127

Heinz Marketing

JULY 27, 2020

I love the angle they’re taking, we don’t see it often enough. “… everyone’s familiar in sales and marketing, or most people are familiar with account based marketing and we do the personalized approach, which means it’s like laser focused and not campaign based.

Pipeline 122

Pipeline Angle Sales Pitch 122

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. Do you have a following? Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. Then google the keyword and see what type of studies are showing up.

Niche 105

Niche Technique Angle Pitch 105

Hubspot

AUGUST 14, 2018

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. It includes text, as well, to thoughtfully organize and break-up the video into sections.

Campaign 101

Campaign Angle Networking Follow-up 101

Salesmate

MAY 12, 2020

These angles and solutions are much more diverse and interesting than just sticking to the “basics”. Many startups decide that one their product or service is ready to market, their marketing campaigns will follow suit. Such advertisement placements help setting up your brand in front of prospects as a dependable entity.

E-commerce 103

E-commerce Retail Angle Sales 103

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. Taking up the first organic spot for your target keyword is not enough anymore.

Gambling 101

Gambling CTR Education Campaign 101