Hubspot

JANUARY 19, 2012

” While almost any ad copy you write will probably be okay , that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Then we can take a look at some examples of how real paid ads are successfully using these techniques in their campaigns.

Campaign 72

Campaign Angle Technique Gaming 72

Martech

JULY 5, 2022

This will involve placing the subject in the center of an array of cameras to capture the subject from all angles. Think about it as game development,” Ron said. You have to make sure that any potential angle and perspective has some value from the perspective of the user.”. Get the daily newsletter digital marketers rely on.

Angle 115

Angle Transportation Technique Construction 115

Martech

JUNE 13, 2024

“Primarily I had been working with CRM and outbound marketing campaigns, so this was a little bit different. ” The marketing angle Decisioning has applications in sales and service, but is there a marketing angle? We focused first on service; that was our first use case.” “Absolutely,” said Marsans.

Customers 103

Customers Angle Education Networking 103

Martech

AUGUST 11, 2021

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. AI is a game-changer with social media monitoring, but not all AI is created equal. Fig #6: Feedly dashboard.

Angle 130

Angle Drivers/motivators Niche Gaming 130

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 101

CRM Angle Click Through Rate Campaign 101

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 100

CRM Angle Click Through Rate Campaign 100

Search Engine Land

OCTOBER 2, 2023

The platform has not kept up with new Microsoft ad features and types and Nadella said Microsoft wanted to make it easy for advertisers to transfer ad campaigns from Google to Microsoft with the click of a button. ” “It would be a game changer (for Bing) to be a default on Safari,” Nadella added. All hope is gone?

Angle 119

Angle Engineering Market share Launch 119

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. Why this match-up?

A/B testing 112

A/B testing Campaign Retail Angle 112

Salesforce

AUGUST 21, 2023

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” Buyan Thyagarajan , Principal, Eigen X “In the next two to five years, the tool will help businesses make better decisions for their email marketing campaigns.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Outcome: Marketing can craft compelling messaging, campaigns, and collateral that resonate with potential buyers and accurately reflect the product’s value.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

OCTOBER 19, 2015

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. In addition to playing with perspective and color, they also play with angles and lines in a lot of their photos.

Angle 78

Angle Sports Campaign Promote 78

ConversionXL

JUNE 23, 2020

On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle. Define your angle. Write like the publisher.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

OCTOBER 30, 2013

Also, Community Fund Enterprises, a company that works with nonprofits to display their fundraising projects, is also working with its partners to help maximize its Giving Tuesday campaigns. 4) Volunteer and donate goods. 6) Provide matching incentive for a nonprofit.

Sports 78

Sports Angle Consult Networking 78

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 78

Networking Gaming Campaign Retail 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 78

A/B testing Angle Education Campaign 78

Hubspot

APRIL 22, 2020

Then, your cluster (or subtopic) content should be about related yet more specific angles of that topic. To win the content marketing game, brands need to focus more on optimized, personalized and influencer activated content experiences" — Lee Odden, CEO at TopRank Marketing. Think Spotify’s Year Wrapped campaign.

Angle 98

Angle Negotiate Gaming Start-ups 98

Hubspot

OCTOBER 1, 2015

It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Billboards run between $30,000 and $50,000 per four-week campaign. The result: This ad campaign is still paying off.

Angle 78

Angle Campaign Gaming Networking 78

Hubspot

JULY 20, 2015

Content marketing is a quality game, not a quantity game. As with any marketing campaign, understanding who your audience is, what they’re looking for, where to find them, and how to deliver the most effective message is essential to intentional success. How to Create Content That Truly Engages.

B2C 78

B2C Angle Gaming B2B 78

Hubspot

DECEMBER 22, 2020

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. PPC campaign results will reveal each headline's impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. Keywords and topics. Landing page variations.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. So you want to have a different angle, a new angle, something that you’re about.”. As you build audiences from other demand generation campaigns, use the data to nurture leads who didn’t convert and upsell to existing customers.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JANUARY 28, 2019

Instead of subscribers reading about a car design, images of the car from different angles can help them understand. The above email, titled “Super Mail Quest,” is an entire game within the email: The scenes change based on user choices. For images that have sharp contrasts (e.g. Image source ). You can try your luck here.).

Real Estate 118

Real Estate User Experience Clients Angle 118

Sales Hacker

OCTOBER 28, 2019

RELATED: Top Communities for Women in Sales & Revenue (And How They’re Changing the Game). Don’t just reinvent the wheel and call it a day; think of different angles that can be used to get in front of your prospects: LinkedIn voice messages. Create direct mail campaigns for the top accounts you selected with your SDRs.

Sell 76

Sell Teamwork Objectives and Key Results Consult 76

Hubspot

JANUARY 16, 2012

One way that new technology is joining the revenue disruption game is by providing smarter listening tools for social media. Salespeople can then pre-emptively position themselves against potential competitors and make sure that products and services are presented with the best angle. New Technology For Sharing Data.

Teamwork 65

Teamwork Angle Technology Technology 65

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Otherwise, it's just a game of Whack-a-Mole.

Angle 74

Angle Launch Follow-up Campaign 74

Search Engine Land

FEBRUARY 6, 2023

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing? Here’s why.

E-commerce 77

E-commerce Government Engineering Angle 77

Cience

APRIL 27, 2020

Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Instead, they played up the exclusivity angle. As a campaign strategist and email marketer with CIENCE, I’ve personally worked on over 120 accounts and north of 300 campaigns. Okay, maybe closer to a whiplash.

Hospitality 66

Hospitality Angle Contract Appointment 66

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. Vishal also surrounds himself with experts.

Contract 119

Contract X-functional Objectives and Key Results Legal 119

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". RTM leaves the campaign mentality at home and brings to the forefront an always-on, ever-present approach.

Angle 78

Angle Networking Conversion Niche 78

SalesLoft

AUGUST 20, 2015

Well we tried everything from campaigns to stakeholders, to posting on social media ourselves, to driving SEO. But what was most effective was an SDR outreach campaign where we represented the “inbound content” through outbound sales. We’ve run some super creative marketing campaigns. Many were very successful.

Angle 52

Angle Cold Call Appointment Manufacturing 52

ClickFunnels

JANUARY 1, 2023

It’s a crucial part of any marketing campaign and can make or break your success. If you have an idea for a slightly different angle, or an interesting story comes to mind, or a great testimonial comes through the pipeline, create an email about it and send it to your list. Throw out a lot of different types of bait.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Place this at a 45-degree angle to the left or right of the subject. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Search Engine Land

MARCH 23, 2023

New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables.

Engineering 76

Engineering Promote Angle Healthcare 76

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. It’s fun, has a game-like element to it, and creates a feeling of ownership. Movies Unlimited got a 500% ROI with a shopping cart abandonment campaign. of top web retailers used email campaigns to retarget shoppers. The more the better.

Conversion 105

Conversion Retail Price Cross-sell 105

Lead Fuze

SEPTEMBER 30, 2023

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. AI tools are now becoming a game-changer in this space. Its influence extends from content creation to optimizing marketing campaigns and improving conversion rates. Take Copy.ai

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Gong.io

SEPTEMBER 30, 2022

Need to up-level your Gong Deals game? Gong is like game film for sales professionals.”. This gives me intel that I can use in my marketing campaigns – angles to play up, misconceptions to expose, etc. I listen to our prospects’ language and utilize this when designing messaging for our email campaigns.

Angle 62

Angle Start-ups Territory Prospecting 62

SalesHandy

MAY 16, 2017

Steli Efti’s Winning Cold Email Follow Up Game Plan. Test subject lines, your email content, the approaches and angles you’d take when compiling emails, the source of leads, the kind of people you reach out to, and also the salutations (would you say Hi or would say Howdy?). How are you doing your cold email outreach campaigns?

Angle 52

Angle Pipeline Meeting Follow-up 52

SalesHandy

MAY 16, 2017

Steli Efti’s Winning Cold Email Follow Up Game Plan. Test subject lines, your email content, the approaches and angles you’d take when compiling emails, the source of leads, the kind of people you reach out to, and also the salutations (would you say Hi or would say Howdy?). How are you doing your cold email outreach campaigns?

Angle 52

Angle Pipeline Meeting Follow-up 52