Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 78

Campaign Commission Angle Follow-up 78

Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. Is Performance Max the only way forward for campaign structure? How will AI affect campaign structure? It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler.

Campaign 82

Campaign Objectives and Key Results B2B Angle 82

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. Build an emotional connection.

Angle 101

Angle X-functional Technique Campaign 101

Hubspot

SEPTEMBER 9, 2015

Two years ago, HubSpot launched a website platform as part of our Content Optimization System. As businesses grow, this need to report on progress from many different angles only grows. Bonus Launch: Introducing Leadin. It even integrates with MailChimp, Constant Contact, Campaign Monitor, and other email systems.

Launch 78

Launch Teamwork Angle Contact 78

Hubspot

AUGUST 30, 2017

Sometimes, all a message needs to break through is a slight shift in angle. Every story has a myriad of angles -- your job as a copywriter is to find the one that resonates. Seeing its plans to launch yet another gym in the greater Boston region, an outsider might have called the Harrington family a wee bit crazy.

Angle 101

Angle Territory Launch Contract 101

Search Engine Land

OCTOBER 2, 2023

The platform has not kept up with new Microsoft ad features and types and Nadella said Microsoft wanted to make it easy for advertisers to transfer ad campaigns from Google to Microsoft with the click of a button. One of the key issues of interest to paid search marketers is Google Search Ads 360. That didn’t happen. “We

Angle 119

Angle Engineering Market share Launch 119

Martech

MAY 30, 2023

Generally, the more “engagements” you receive (things like comments, likes and shares), the better your campaign is faring. It doesn’t take much to create and launch a survey, especially with a modern tool like SurveyMonkey. Gauge these metrics over time to establish patterns and learn more about your audience.

Angle 119

Angle Niche Clients Technique 119

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Martech

AUGUST 11, 2021

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Fig #6: Feedly dashboard.

Angle 131

Angle Drivers/motivators Niche Gaming 131

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Martech

SEPTEMBER 20, 2021

Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Or would they rather see wide-angle shots of the entire eBike on display? Serial 1 plans to use results from the Vizit campaigns to help inform future photoshoots and their overall asset creation process. . “We

Conversion 115

Conversion A/B testing Objectives and Key Results Manufacturing 115

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand.

Product 127

Product E-commerce Strategize B2B 127

Salesforce

OCTOBER 7, 2021

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns.

Retail 96

Retail A/B testing Angle Campaign 96

ConversionXL

JUNE 30, 2021

ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP. Fabletics isn’t a unique brand, but it’s found a unique angle.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 113

A/B testing Campaign Retail Angle 113

Sales Hacker

MARCH 4, 2025

So I would never tell people, you know, I want you to try this set of emails, this set of tactics, go after, um, you know, go after the ad campaigns in this way. I would say, Hey, we tried this campaign. And my team had been working for months on this huge launch and, um, and it was the first launch that I and my team had done.

GTM 76

GTM X-functional Start-ups Campaign 76

Hubspot

FEBRUARY 16, 2012

Netflix Decides to Launch Qwikster. Netflix got a lot of heat after it decided to launch Qwikster, whose purpose was to separate Netflix's DVD-by-mail service from its online streaming service. Just be sure to promote your official social media accounts at the launch of your company so it's clear which account belongs to you.

Launch 78

Launch Campaign Promote Angle 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 78

A/B testing Angle Education Campaign 78

Martech

AUGUST 25, 2023

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences.

SQL 98

SQL A/B testing Angle Strategize 98

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Outcome: Marketing can craft compelling messaging, campaigns, and collateral that resonate with potential buyers and accurately reflect the product’s value.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

JULY 2, 2012

You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. Find a new angle -- and a new value proposition -- to re-promote your offer and grab audiences that weren't compelled to click on your link in previous social updates. until they eventually plateau.

Promote 77

Promote Angle Lead generation Real Estate 77

Martech

FEBRUARY 16, 2022

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Braze aims to enable businesses to ingest and process customer data in real time, then orchestrate and optimize contextually relevant, cross-channel marketing campaigns.

Electricity 98

Electricity Education Angle Technology 98

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. With AI, they can hyper-target “Gear-Head Sci-Fi” to — say — a campaign for a futuristic new vehicle. Was there a new product launch? — the economy, and even the weather.

Sales 98

Sales Angle Campaign Up-sell 98

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 78

Networking Gaming Campaign Retail 78

Hubspot

AUGUST 14, 2018

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns" by Bitly.

Campaign 101

Campaign Angle Networking Follow-up 101

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

FEBRUARY 21, 2025

Youre carefully choosing accounts based on factors like company size, industry, tech stack, and growth trajectory then creating personalized campaigns to win their business. Week 4: Make Contact Find a compelling reason to reach out (product launch, company news, content gap). Execute multi-channel outreach campaigns.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Always be paying attention.

Angle 74

Angle Launch Follow-up Campaign 74

Hubspot

JANUARY 31, 2013

And remember, it's not too late to dream up your own Super Bowl campaign! Mullen does a great job finding an angle with the Super Bowl that's interesting to their industry and target audience -- the best advertisements, which is arguably more interesting than the actual game to millions of Americans, anyway.

Gaming 78

Gaming Non-Profits Campaign Angle 78

Hubspot

OCTOBER 1, 2015

It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Billboards run between $30,000 and $50,000 per four-week campaign. The result: This ad campaign is still paying off.

Angle 78

Angle Campaign Gaming Networking 78

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details. We already rank in many lists like “best appointment setting companies.”

B2B 117

B2B Gaming Niche Appointment 117

Hubspot

JULY 20, 2015

As with any marketing campaign, understanding who your audience is, what they’re looking for, where to find them, and how to deliver the most effective message is essential to intentional success. Audience, Competitive, Media and Trends Research. Content marketers are still marketers, and due diligence is an essential part of the job.

B2C 78

B2C Angle Gaming B2B 78

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! You should always inject your own angle when you're newsjacking.

Angle 78

Angle Campaign Start-ups Launch 78

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. They specifically targeted the T-Mobile account. It doesn’t necessarily have to be one or the other.

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78