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What Is Local PR and How Does It Work? [Examples]

Hubspot

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Find the Local Angle.

Angle 100
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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. This article examines: The macroeconomic signals to watch and why.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

Think of it from a lifetime value (LTV) angle. If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. So for the sake of this explanation, we'll do it at the campaign level.

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Advertorials Can Work—If You Get It Right

ConversionXL

Sites like The New York Times have detailed guidelines to try to maintain the firewall between editorial and promotional content: In the end, how great or awful advertorials are depends on the execution. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle.

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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

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8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII

Hubspot

And remember, it's not too late to dream up your own Super Bowl campaign! This year, the Puppy Bowl will also feature 21 kittens from an animal shelter in New York, and 63 puppies from 23 shelters across the country. But by newsjacking the Super Bowl, they're now getting national attention for their campaign.

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5 Ways Marketers Should Be More Like Bob Marley

Hubspot

Marketing Strategist David Meerman Scott calls this strategy ' newsjacking ' - “the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.” Similarly, your marketing campaigns need to have a cohesive message.

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