Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website.

Campaign 78

Campaign CTR Angle Promote 78

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 78

Campaign Commission Angle Follow-up 78

Hubspot

FEBRUARY 26, 2020

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Find the Local Angle.

Angle 100

Angle Manufacturing Non-Profits Education 100

Martech

FEBRUARY 23, 2023

The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Toyota has launched an AR experience for U.S. Get MarTech! In your inbox.

Launch 106

Launch Angle Drivers/motivators Education 106

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. Build an emotional connection. ImpactSchool.

Angle 101

Angle X-functional Technique Campaign 101

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 101

CRM Angle Click Through Rate Campaign 101

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 100

CRM Angle Click Through Rate Campaign 100

Search Engine Land

MAY 4, 2023

Think of it from a lifetime value (LTV) angle. If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. So for the sake of this explanation, we'll do it at the campaign level.

Campaign 89

Campaign Angle UX CRM 89

ConversionXL

JUNE 30, 2021

What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP. The USP promotes Bee’s Wrap as an alternative to single-use plastics and a long-term solution to the problem of plastic pollution. Fabletics isn’t a unique brand, but it’s found a unique angle. Premium fabrics.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

OCTOBER 7, 2011

58% expect to receive discounts or promotions. In addition, in your attempts to generate more fans for your Facebook page , try using this angle of exclusivity in your marketing campaigns. Users' Positive Expectations of 'Liking' a Page. 58% of US Facebook users expect to gain access to exclusive content, events, or sales.

Angle 78

Angle Promote Campaign Service 78

Hubspot

MARCH 28, 2012

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. 6) Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address. 14) Promote one of your lead-gen offers on Twitter.

Promote 78

Promote Angle Contact Campaign 78

Salesforce

OCTOBER 7, 2021

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns.

Retail 94

Retail A/B testing Angle Campaign 94

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. Why this match-up?

A/B testing 113

A/B testing Campaign Retail Angle 113

Hubspot

MARCH 4, 2020

While bigger companies' campaigns have to be general with mass email copy, a local company's marketing team has the edge of inserting local language to communicate with customers on a deeper level. Include a promotion in your email. Local promotion is an advantage of people who own local businesses.

Angle 97

Angle Click Through Rate Promote Start-ups 97

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Marketing’s job is to promote the product’s value so prospects will come and talk to you. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 78

A/B testing Angle Education Campaign 78

ConversionXL

MARCH 14, 2017

A while back, the agency promoted their Valentine’s Day-themed blog post on Facebook: Although the agency had completed in-depth research on their target audience; when they promoted the post on Facebook their conversion rate went down, despite generating quite a few clicks. ” Choose Appropriate Acquisition Channels and Tactics.

Promote 99

Promote A/B testing Represent Angle 99

Hubspot

APRIL 9, 2019

Interactive Marketing Campaign Examples. With their immersive, 360 degree video of Glen Coe, BBC Scotland can grip viewers because they’re able to experience the landscape from an intimate point of view at every possible angle, making them feel like they’re actually there. Clash Up | Eko. Incorporated Interactive Trailer | Syfy.

Entertainment 101

Entertainment Government Angle Promote 101

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Heinz Marketing

FEBRUARY 22, 2023

Maybe you’re putting a pause on your digital ads and relying on email for your next campaign. To get started, pull your deliverability and open rates for your various email types – newsletters, nurtures, promotions, etc., Often you have a marketing campaign and need to build your list fast.

Angle 104

Angle Campaign Follow-up Start-ups 104

Hubspot

JANUARY 9, 2019

Check out his five-step process for running efficient campaigns and start optimizing your Facebook advertising budget today. Choose a campaign objective. From a fifty-thousand foot view, our paid acquisition team usually pursues two types of Facebook advertising campaigns: direct response and branding. Pick a bid strategy.

Process 78

Process Angle Click Through Rate Gambling 78

Hubspot

OCTOBER 19, 2015

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. In addition to playing with perspective and color, they also play with angles and lines in a lot of their photos.

Angle 78

Angle Sports Campaign Promote 78

Hubspot

FEBRUARY 23, 2021

You need to be an SEO expert to get your articles ranking on page one of Google, and you need a distribution strategy to promote your content across all the channels your audience likes to consume content on," says Toner. If it aligns with your user personas, you can engage your audience from several angles. It's an investment.

Angle 101

Angle Promote Lead generation Strategic planning 101

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 116

Promote B2B Follow-up Angle 116

Hubspot

OCTOBER 30, 2013

This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit. The EHL Consulting Group is promoting Giving Tuesday in the city of Philadelphia with the hashtag #GivingTuesdayPHL. 2) Donate proceeds of products and services sold.

Sports 78

Sports Angle Consult Networking 78

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. Creators promoting your Hashtag Challenge) as an In-Feed Ad or TopView.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

FEBRUARY 16, 2012

Just be sure to promote your official social media accounts at the launch of your company so it's clear which account belongs to you. KennethCole used the uprising in Cairo to promote its spring collection, as shown in the tweet below. Don't use a disastrous situation as an angle to promote your products. McDStories bit.ly/wd0BDe.

Launch 78

Launch Campaign Promote Angle 78

Hubspot

JANUARY 31, 2013

And remember, it's not too late to dream up your own Super Bowl campaign! Their YouTube channel has racked up thousands of views on just the promotional videos alone. But by newsjacking the Super Bowl, they're now getting national attention for their campaign. 1) Animal Planet's Puppy Bowl. Not everyone is a football fan.

Gaming 78

Gaming Non-Profits Campaign Angle 78

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. Find podcasts with websites where they promote or reuse the content in written form.

Niche 105

Niche Technique Angle Pitch 105

Hubspot

JANUARY 18, 2018

Looking at your business from different angles gives you new insights. Understanding where customers gravitate to for certain items and which items pair well together could give you inspiration for new product promotions and special offers.

Angle 101

Angle Pipeline Sales Sports 101

Hubspot

FEBRUARY 14, 2018

Most content marketers interact with social media frequently, whether your a community manager or are asking your community manager for social promotion. One way to increase your design skills is to volunteer to design a set of social images for a campaign you want to promote. Offer promotional template. Set of Icons.

A/B testing 78

A/B testing Angle Campaign Represent 78

Search Engine Land

JULY 24, 2023

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. Create an advertising campaign about a health food delivery service targeting busy professionals. How would you approach it?

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Salesmate

MAY 12, 2020

For that, you must learn how to rope-in every available channel of your business form promoting it to your audience. These angles and solutions are much more diverse and interesting than just sticking to the “basics”. Many startups decide that one their product or service is ready to market, their marketing campaigns will follow suit.

E-commerce 103

E-commerce Retail Angle Sales 103

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. You could even create a series of posts that promote your content and offer valuable insights or tips. You can also use email marketing to promote your lead magnets and other conversion-focused content.

B2B 117

B2B Gaming Niche Appointment 117