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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. Those have almost always earned that real estate with lots of engagement.

Real Estate 97
Real Estate Angle UX B2C 97
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

DECEMBER 22, 2020

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. PPC campaign results will reveal each headline's impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. Keywords and topics. Landing page variations.

Gambling 101
Gambling CTR Education Campaign 101
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