Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. Is Performance Max the only way forward for campaign structure? How will AI affect campaign structure? It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler.

Campaign 82

Campaign Objectives and Key Results B2B Angle 82

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 101

CRM Angle Click Through Rate Campaign 101

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 100

CRM Angle Click Through Rate Campaign 100

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. That way, they can gather even more information for their future campaigns. As Fritz Shoemaker puts it, strategy is circular, not linear.

Product 127

Product E-commerce Strategize B2B 127

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Martech

AUGUST 25, 2023

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences.

SQL 98

SQL A/B testing Angle Strategize 98

Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. This article examines: The macroeconomic signals to watch and why.

Real Estate 87

Real Estate Angle UX B2C 87

Salesforce

AUGUST 21, 2023

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” Buyan Thyagarajan , Principal, Eigen X “In the next two to five years, the tool will help businesses make better decisions for their email marketing campaigns. Can you give us some examples? “My

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

JUNE 18, 2021

Capture them from all angles as they interact with your brand. Gather better insights – When you have an accurate map of the customer journey, you can better understand how your campaigns are performing and identify areas of improvement. With an SCV, you can identify the best and worst-performing channels for future campaigns.

Customers 101

Customers Government Angle CRM 101

Hubspot

JANUARY 26, 2012

So to optimize our communication's effectiveness, let's strategize more efficient messaging to change the perception around marketers' conversations and engagement. Strategize: To create a plan-of-action to achieve a certain goal. Positioning: The angle used for a specific piece of content. Whatever that means.

Angle 78

Angle Niche Strategize Campaign 78

ConversionXL

JUNE 2, 2022

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice.

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

Martech

JULY 11, 2022

It might be marketing managers, or it might be executives, but the point is that different audiences have different goals in mind, so you need to have different angles for each audience. First, start with the audience you’re presenting to. Those are loose terms that leave a lot of ambiguity on the table.

Clients 108

Clients Angle Repeat business Trust 108

SaaStr

JULY 3, 2024

You don’t know which way will work, so you need a spread of different teams working to solve the same problems from different angles. How to Strategically Focus AI Research A lot of things are being developed in AI, and you could use off-the-shelf products or push the boundaries of science.

Angle 115

Angle Technology Technology Strategize 115

Search Engine Land

MARCH 3, 2023

Campaign examples. If you can write many good words covering all angles of a topic, it's probably fair to say you know a lot about it. Strategic keyword research drives SEO results The six questions in this article are not an extensive list of what you need to ask to conduct a great SEO-driven content strategy.

CTR 97

CTR Angle Strategize Service 97

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. An impressive 88% of marketers said first-party data was a strategic priority for them in 2021, according to Merkle’s 2021 Customer Engagement Report. Learn more.

Sales 98

Sales Angle Campaign Up-sell 98

Search Engine Land

APRIL 23, 2024

Let’s step through these six views or “lenses” so you can properly analyze keywords from different angles that are a better predictor for success. No pivot tables required – only long-term thinking and strategizing. At least, not without analyzing the problem of not ranking from different perspectives or angles like this.

Angle 100

Angle B2C CRM B2B 100

Hubspot

JUNE 30, 2014

In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign.

Angle 78

Angle Campaign Territory Presentation 78

Martech

APRIL 22, 2022

One of the most critical areas of focus before you sign on the dotted line and engage with a CDP vendor or start building your own is understanding your data from every possible angle. Data quality is your friend. Garbage in, garbage out is an adage with a lot of truth. “Data quality” can have many meanings.

E-commerce 98

E-commerce Angle Technology Technology 98

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. It’s a strategic shift that complements your marketing efforts. When creating email campaigns for your BOFU SEO content, be sure to personalize the messages and include a clear call to action.

B2B 117

B2B Gaming Niche Appointment 117

Hubspot

DECEMBER 22, 2020

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. PPC campaign results will reveal each headline's impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. Keywords and topics. Landing page variations.

Gambling 101

Gambling CTR Education Campaign 101

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. Matt : We’re talking a little bit about taking the event and putting in context a campaign.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Search Engine Land

MARCH 26, 2024

But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research. Discover ways to leverage your strategic SEO thinking and research skills for ASO below. That’s why it’s also a tactic you should use to boost your ASO campaigns and app page authority.

Real Estate 85

Real Estate Pitch A/B testing Angle 85

Sales Hacker

MARCH 4, 2025

To flip our [00:15:00] resources to the SLG motion and let’s get a, uh, strategic AE on this one. So I would never tell people, you know, I want you to try this set of emails, this set of tactics, go after, um, you know, go after the ad campaigns in this way. I would say, Hey, we tried this campaign. Uh, my job was to.

GTM 77

GTM X-functional Start-ups Campaign 77

Hubspot

JANUARY 16, 2012

Salespeople can then pre-emptively position themselves against potential competitors and make sure that products and services are presented with the best angle. Marketers are then able to plan more strategically for the future by focusing on their best lead sources -- those with the best conversion rate to customer.

Teamwork 65

Teamwork Angle Technology Technology 65

Sales Hacker

OCTOBER 28, 2019

Additionally, don’t forget that you and your SDRs should strategize together. Don’t just reinvent the wheel and call it a day; think of different angles that can be used to get in front of your prospects: LinkedIn voice messages. Strategize with them. Here’s a 4-step process for doing just that. Step 4: Rinse and repeat.

Sell 77

Sell Teamwork Objectives and Key Results Consult 77

Hubspot

MAY 26, 2014

On the face of it, Felix’s jump looks like their best campaign to date, but it’s not their only impressive feat. Combine Strategic Processes. Passion allows you to look at things from a different angle -- one that’s much more interesting. A fresh angle has given me the opportunity to question everything.

Sports 78

Sports Angle Start-ups Strategize 78

Lead Fuze

JUNE 15, 2023

Understanding what a market research agency does can improve bottom-line performance with strategic decisions backed by quality professional-grade marketing research. These agencies offer various services, including interviews, consultancy, workshops, focus groups, and survey campaigns. But why stop there?

Strategize 52

Strategize Angle Lead generation Growth 52

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". RTM leaves the campaign mentality at home and brings to the forefront an always-on, ever-present approach.

Angle 78

Angle Networking Conversion Niche 78

SalesLoft

JUNE 26, 2019

Level 3: Marketing will provide air cover to the account with a series of social ads targeted to the recipients of your email campaign, as well as making phone calls to the key players. Depending on your ABM strategy, you may have the opportunity to tell your solution’s story from many different angles. Get excited.

A/B testing 73

A/B testing Angle Pipeline B2B 73

Hubspot

FEBRUARY 3, 2015

Nicholas Kusmich, a Strategic Marketing Consultant and Facebook Ads Specialist, suggests a new rule of thumb for obtaining visitors’ information. We now find ourselves fending off information from all angles. Kusmich suggests 2 golden rules be taken into account: We must give before we ask. What a time to be alive”, we all thought.

Lead generation 78

Lead generation Education Technique Angle 78

ConversionXL

OCTOBER 7, 2022

Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time. The success of every marketing campaign hinges on the effectiveness of your website. customer retention ). Take Beardbrand.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

ClickFunnels

JANUARY 1, 2023

It’s a crucial part of any marketing campaign and can make or break your success. That is, it’s a strategic process that involves research, testing, and optimization. Get Our Best Copywriting Templates Here What is conversion copywriting? This will ensure maximum conversion rates and drive more sales for your business.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Search Engine Land

AUGUST 2, 2023

Overall, strategically integrating these keywords into the product titles and descriptions can increase the chances of your products appearing in relevant search results. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect.

Product 90

Product Retail Click Through Rate Territory 90

Pointclear

MAY 2, 2012

Strategically, what are you trying to accomplish by being on Facebook?’—they ” Strategic thought should be given to the social media outlets you become a part of as it takes a large time investment to actively participate. ” Inbound Marketing Is Not A Way to Reach Strategic and Named Accounts.

Strategize 72

Strategize B2B Angle Cold Call 72

Hubspot

JANUARY 7, 2014

Looking for a little inspiration for your next campaign? Here, you’ll learn about social media from an interesting angle, all brought to you by the folks who write content on the Social Media Today blog. Type: Professional Group. Members: 243,469. Owner: Gerald "Solutionman" Haman. Why This Group Is Awesome. Members: 52,077.

Networking 78

Networking Non-Profits B2B Angle 78

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Place this at a 45-degree angle to the left or right of the subject. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Lead Fuze

FEBRUARY 25, 2022

Be it email marketing, social media campaigns, or paid promotions, marketers leave no stone unturned to generate leads for their company. . Well-developed buyer personas will help you quickly segment them and accordingly create segmented marketing campaigns. . Developing a winning sales campaign has multiple angles to it.

Lead generation 52

Lead generation Customers Angle Campaign 52