Hubspot

JANUARY 9, 2012

(According to marketing strategist David Meerman Scott, ' newsjacking ' is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business." ). Rick Santorum builds his campaign on family values. Giving a Current Topic a Fun/Interesting Angle.

Angle 76

Angle Technique Campaign Networking 76

Hubspot

JANUARY 31, 2013

And remember, it's not too late to dream up your own Super Bowl campaign! Animal Planet has partnered with the Washington Animal Rescue League to bring us the 9th annual Puppy Bowl. But by newsjacking the Super Bowl, they're now getting national attention for their campaign. 7) Saxon Diamond Center's Refund Campaign.

Gaming 78

Gaming Non-Profits Campaign Angle 78

Hubspot

JANUARY 27, 2017

On any given day, it might publish a data visualization , a long-form article , and a video featuring different angles on the same topic -- in this case, the Women’s March on Washington -- to match different people’s content preferences and to keep things fresh for its audience. Data Visualization. Long-Form Article.

Angle 78

Angle Promote Follow-up Start-ups 78

Search Engine Land

FEBRUARY 6, 2023

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing? Here’s why.

E-commerce 77

E-commerce Government Engineering Angle 77

Heinz Marketing

JANUARY 29, 2018

Talk a little bit about the difference you see there and why did Terminus, in particular, invest in that kind of a role and that kind of an angle. You could totally use that as part of the campaign.” From the dead, her movie is out now, The Post, Katherine Graham’s story about the Washington Post.

Pipeline 77

Pipeline Sales B2B X-functional 77