Angle Campaign X-functional 
Hubspot
APRIL 17, 2020
Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. Build an emotional connection.
Martech
AUGUST 28, 2023
Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. Do you have a forum to get support from X.
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ConversionXL
OCTOBER 13, 2015
Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Customers that converted in the last year that signed-up after only x touches.
Sales Hacker
MARCH 4, 2025
Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.
Search Engine Land
JUNE 2, 2023
your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively). A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges).
Sales Hacker
SEPTEMBER 29, 2020
Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. It’s like, how do we do that?
ConversionXL
SEPTEMBER 5, 2019
These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis).
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