Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. Build an emotional connection.

Angle 101

Angle X-functional Technique Campaign 101

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. Do you have a forum to get support from X.

X-functional 98

X-functional Angle Government Education 98

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Customers that converted in the last year that signed-up after only x touches.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Search Engine Land

JUNE 2, 2023

your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively). A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges).

B2B 90

B2B Click Through Rate X-functional Real Estate 90

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. It’s like, how do we do that?

Contract 116

Contract X-functional Objectives and Key Results Legal 116

ConversionXL

SEPTEMBER 5, 2019

These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis).

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.

Angle 101

Angle Objectives and Key Results X-functional CTR 101