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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate.

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Upstream vs. Downstream Marketing, Explained

Hubspot

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Now, you've come up with the who, what, when, where, why, and how.

CRM 101
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Upstream vs. Downstream Marketing, Explained

Hubspot

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Now, you've come up with the who, what, when, where, why, and how.

CRM 100
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Answers To Your Top 7 Questions From the Science of Inbound Marketing

Hubspot

With an opt-in email list, it's up to you as an email marketer to keep up that inbound approach by providing those contacts with the same kind of helpful, informative content that made them attracted to you in the first place. That being said, it's all about finding a relatable angle for your audience. Good question.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help.

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6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales

ConversionXL

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. The one with the best open rate is the one that gets added to your auto-responder.

Campaign 116
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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Grow your following : Readers can follow your publication, greatly increasing the chance your content will be shown in personalized placements. Support this action like you would your social media accounts by adding a Google News follow button linking to your publications on site. Consistently plan ways to explore fresh angles.

CTR 116