ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Campaign 101

Campaign B2B Lead generation CTR 101

Hubspot

JULY 13, 2012

That being said, it's all about finding a relatable angle for your audience. Engagement is one of those fluffy marketing words that's actually pretty important -- if people don't engage with your social content, you'll have a mighty hard time growing your reach and getting that juicy lead-gen content out to the masses.

Click Through Rate 78

Click Through Rate Networking Angle Contact 78

Hubspot

JUNE 27, 2011

And when is using a P.S. a helpful addition to your lead-generating copy? What usually works best is emphasizing the main selling point one more time, but from a different angle. You send them out, and within a couple days you know what your open and click-through rates are. The first is always the headline.

Angle 77

Angle Click Through Rate Lead generation Contact 77

Salesforce

AUGUST 21, 2023

I believe most of the campaign process, from lead generation to final customer message, will be led by generative AI.” Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing.

Angle 76

Angle Click Through Rate Presentation Lead generation 76

ConversionXL

APRIL 3, 2013

MailChimp has published some very compelling research that shows higher click-rates from email spammers that can give you ideas on how to improve your calls to action. hint: More images/links typically translates to higher click through rates).

Campaign 116

Campaign A/B testing Trust Follow-up 116