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How video SEO can boost your overall digital marketing strategy

Martech

A similar pattern applies to Google Video search, which often reveals a different angle or buying journey your target audience may take when researching their options. Videos have gained huge visibility in organic search results, mainly through video carousels. One of the most visible sections is the one that includes related videos.

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6 Awesome Email Marketing Powers of the P.S.

Hubspot

The postscript , abbreviated to P.S. , may be a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). What usually works best is emphasizing the main selling point one more time, but from a different angle. Why the main selling point? Insert URL to the landing page here).

Angle 77
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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

Hubspot

Facebook also knows which users are most likely to click on ads and which ones are not, so whatever objective they chose at the start of their campaign, the social media giant will distribute their ads to the right audience. Click Through Rate. Pick a bid strategy. Here are their best and worst ones. Data Enrichment.

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20 Variables Every Marketer Should Be Testing

Hubspot

Layout: Test the layout within individual content items like blog posts, email marketing messages, lead nurturing emails as well as website pages like landing pages, your main website homepage, your blog homepage, etc. Try a different angle, and see what effect it has. 20 Variables to Test in Inbound Marketing.

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How to analyze Google’s SERPs

Search Engine Land

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. Make a note of SERP features on the page that you may be able to leverage in your content creation, such as: Ratings. Defining SERP analysis So, what is SERP analysis?

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Do personas REALLY matter in content marketing?

Search Engine Land

Their main commonalities, including defining traits, preferences, habits, demographics, goals, challenges, and more, are combined and distilled to create a fictional character or avatar representing your ideal customer. Using personas can make your website 2-5x more effective and lift email click-through rates by 14%.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

There are two main channels you should focus on: LinkedIn Ads. However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. Lending to the ad a newsworthy, topical angle. What is the conversion rate of email marketing? Click-through rate (CTR).

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