7 Ways SEO & PPC Can Work Together in 2021
Hubspot
DECEMBER 22, 2020
But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Specific keyword angles. There's so much noise and clutter in Google's result pages, that you need to occupy as much digital real estate as possible.
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