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Lead Magnets: Email List Building on Steroids

ConversionXL

You don’t want the magnet to be attractive to everyone, just your ideal clients. Make the magnet highly specific to your target clients. “If you’re a left-handed single woman in Minnesota, you owe it to yourself to watch this”). Offer something that clearly leads to your product. Image credit.

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Advertorials Can Work—If You Get It Right

ConversionXL

Define your angle. Define your angle. Paypal tells the story of a teacher and a musician who came up with a creative plan that sparked generosity throughout Minnesota. Just as creating a high-converting landing page follows a proven structure , an advertorial does the same. Write like the publisher. Inspire action at the end.

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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

You sort of have seen the downfall of the traditional agency model and your business now helps boutique specialist agencies win those bigger clients. We’ve had clients that are agencies of record just for B2B industrial and they literally take over all the needs of a factory. Sorry about that. ” Just get on and talk.

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How to Succeed as a Territory Sales Manager

Salesforce

Building and maintaining customer relationships: Scheduling visits with key clients to understand their needs, following up about products and services, and gathering feedback. You can develop these skills in earlier sales roles like SDR and BDR, where you interact with clients daily.