Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. This was around 2012, and we were one of the initial Act-On clients. And that was the angle I wanted to take.

B2B 80

B2B Angle B2C Pitch 80

ConversionXL

SEPTEMBER 30, 2020

If you have the capacity—for some clients, at least—you can go beyond email. Even if your list is small, trying two angles can help you discover which subject lines perform best. Highlight your company’s culture and brand with images, GIFs, or design elements to make your email stand out— small things matter.

Customers 121

Customers Price Education Start-ups 121

Salesforce

SEPTEMBER 13, 2024

Building and maintaining customer relationships: Scheduling visits with key clients to understand their needs, following up about products and services, and gathering feedback. You can develop these skills in earlier sales roles like SDR and BDR, where you interact with clients daily.

Territory 59

Territory Objectives and Key Results Cross-sell E-commerce 59