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How to Build Authority and Elevate Your Brand with Press

ConversionXL

As someone who’s been on both sides of the publishing table for over a decade and has had her fair share of features in Business Insider, Lifehacker , and The New York Times , I can tell you that it’s never too early—or too late to get press. If The New York Times has vetted them for that, then there’s some truth to it, right?

Angle 151
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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. Sources to reference to gauge user reaction.

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500+ Journalists Agree: These Are the Worst PR Tactics in 2019

Hubspot

My team at Fractl has been earning top-tier coverage in the media for our clients for over six years, and we have always been interested in learning how to establish real, trusting relationships with media contacts to better serve our clients. Generic angle to a common story. A message to all PR practitioners: stop doing this.

Pitch 78
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28 of the Best Instagrams to Follow for Design Inspiration

Hubspot

Burton has done work for clients like Converse, ESPN, Target, The New York Times, TIME Magazine, and Esquire. Since her initial success on Etsy caught the eye of consumers and brands alike, Melsy's done client work for Hallmark, T.J.Maxx, and Home Goods. 3) Mikey Burton: @mikeyburton. 7) Luke Choice: @velvetspectrum.

Angle 72
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7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. PR agency Hunter PR in New York City caught on at just the right time to make a creative video that got people talking. Since the video was posted, it received 26.5

Angle 78
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Advertorials Can Work—If You Get It Right

ConversionXL

Sites like The New York Times have detailed guidelines to try to maintain the firewall between editorial and promotional content: In the end, how great or awful advertorials are depends on the execution. Define your angle. Define your angle. That’s a less-than-explicit signal. Write like the publisher.

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Is Your Open Office Causing a Creative Crisis?

Hubspot

Jane -- the one with the constant cough -- believes that the secret to convincing a client that an idea is brilliant is to speak above a normal decibel level. In creating its new digs, the company got rid of all offices and included more communal work spaces. The Barbarian Group also redesigned its New York office last year.