Heinz Marketing

FEBRUARY 26, 2021

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. I had to take a nap if I wanted to get back to work with some brain function still intact!

Government 127

Government X-functional Angle B2B 127

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc. Business acumen. Trond Lyngbø , Founder, Search Planet.

UX 124

UX X-functional Angle B2C 124

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." To promote her online business course and consulting firm, Impact School , Tickner uses attraction marketing. ImpactSchool.

Angle 101

Angle X-functional Technique Campaign 101

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Being able to translate the complexity of a heatmap is like reading an X-ray. Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 78

GTM X-functional Start-ups Campaign 78

Sales Hacker

SEPTEMBER 29, 2020

We’ve got two sponsors, the first is Sapper Consulting. Sapper Consulting makes it easier though, because they built Regie. It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. It’s not that easy. How do we make you a winner?

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Resell arrangements are usually made with channel partners, consultants, and solution providers.

GTM 89

GTM Negotiate Profit margin Contract 89