Remove Angle Remove Cross-sell Remove Go To Market
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

To fully optimize CAC, look closely at your sales and marketing costs. Can you lower costs by removing steps to market or sell your product (e.g., If you’re not converting customers at the volume you’d like or you’re spending more to get people over the line, go back to the drawing board.

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What Is Sales Enablement? Goals, KPIs, And Tools

Gong.io

It helps you dominate the market by turning your team members into superstars and your go-to-market function into a revenue-generating beast. They do all of this by equipping your sales organization with the insights, data, culture, tools, and knowledge it needs to sell better. . If so, do your reps know them?

Quota 164
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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. With gathered data, they can create genuine stories that propel the product marketing function.

Product 127
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“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)

SaaStr

You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did. That was the, was more market pull.

Launch 108
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

By introducing a new product or updating an existing one, businesses can tap into new customer segments or markets, ensuring a diversified and steady revenue flow. Ensure Communication Across Departments A product launch necessitates seamless communication across various departments, from product development to marketing.

Launch 59
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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

They’re trying to cross?sell sell products. What they’re finding is it’s prohibitively difficult to use these newer technologies like UiPath without being able to connect all these different systems together in a way that the software on top can actually bring together a different picture of what’s going on.