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I doubt business continuity is a hard sell in the wake of the COVID-19 pandemic. Let’s not forget the very real high-level discussions of banning TikTok in the United States due to the social network’s Chinese government connections. Another important angle is how Twitter has rapidly decreased its content moderation teams.
What can be done to ensure seamless cross-functional communication across the org? My longer answer is I think about it from two different angles. I mean if I’m in sell mode, then I’m going to be in sell mode. I’m interested in enabling everyone on my team to work on highimpact initiatives.
You need high tempo testing and experimentation throughout the whole customer journey. A highimpact teams needs top skills. Prioritise impact over speed. Go for “HighImpact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Cross-sell/up-sell.
We sell success. Create an angle. Cross-sectional studies, surveys. A few examples are the stats for homepage being fragmented due to URL parameters, subdomain and cross-domain tracking not set up, and payment gateways and third-party redirects. Viola Eva: “Using Algorithmic Content Analysis for High-Impact SEO Upgrades”.
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