Martech

DECEMBER 9, 2022

I doubt business continuity is a hard sell in the wake of the COVID-19 pandemic. Let’s not forget the very real high-level discussions of banning TikTok in the United States due to the social network’s Chinese government connections. Another important angle is how Twitter has rapidly decreased its content moderation teams.

Angle 112

Angle Cross-sell Commission Government 112

SaaStr

FEBRUARY 1, 2019

What can be done to ensure seamless cross-functional communication across the org? My longer answer is I think about it from two different angles. I mean if I’m in sell mode, then I’m going to be in sell mode. I’m interested in enabling everyone on my team to work on high impact initiatives.

Customers 44

Customers Price Cross-sell Start-ups 44

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Prioritise impact over speed. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Cross-sell/up-sell.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JUNE 19, 2019

We sell success. Create an angle. Cross-sectional studies, surveys. A few examples are the stats for homepage being fragmented due to URL parameters, subdomain and cross-domain tracking not set up, and payment gateways and third-party redirects. Viola Eva: “Using Algorithmic Content Analysis for High-Impact SEO Upgrades”.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90