Remove Angle Remove Cross-sell Remove High impact
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Why prioritizing business continuity in martech is a must

Martech

I doubt business continuity is a hard sell in the wake of the COVID-19 pandemic. Let’s not forget the very real high-level discussions of banning TikTok in the United States due to the social network’s Chinese government connections. Another important angle is how Twitter has rapidly decreased its content moderation teams.

Angle 112
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SaaStr Podcast #209: Amanda Kleha, Chief Customer Officer @ Figma Discusses How To Ensure Successful Cross-Functional Communication

SaaStr

What can be done to ensure seamless cross-functional communication across the org? My longer answer is I think about it from two different angles. I mean if I’m in sell mode, then I’m going to be in sell mode. I’m interested in enabling everyone on my team to work on high impact initiatives.

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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Prioritise impact over speed. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Cross-sell/up-sell.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

We sell success. Create an angle. Cross-sectional studies, surveys. A few examples are the stats for homepage being fragmented due to URL parameters, subdomain and cross-domain tracking not set up, and payment gateways and third-party redirects. Viola Eva: “Using Algorithmic Content Analysis for High-Impact SEO Upgrades”.