Hubspot

SEPTEMBER 5, 2019

They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities? Why were the best hospital teams messing up consistently, while the less powerful teams were making considerably less errors? So, ultimately, employees felt they needed to cross an ethical line.

Hospitality 78

Hospitality Cross-sell Angle Growth 78

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Create movement-first content to build credibility. They wrote hundreds of articles on the topic. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. Almost any SaaS company can play this angle. ” And it led to some decisive action, difficult decisions.

E-commerce 119

E-commerce Price Start-ups Growth 119