Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

APRIL 6, 2012

The hierarchy is crystal clear, which means the user experience is swift and painless. Great ecommerce marketing now leverages technology to simulate a shopping experience as close to real life as possible. 8) Use a Recommendation Engine to Increase Product Cross-Selling.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. It’s also important to note that their focus didn’t just seem to be “conversions” but more on an overall user experience.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Leading product marketers never stop researching and asking questions to help their companies sell products and grow. Own the most impactful areas.

Product 127

Product E-commerce Strategize B2B 127

Hubspot

JUNE 14, 2012

Ensuring that your site appears trustworthy is imperative to creating a website experience shoppers love. So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell.

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. Show the products from different angles and in context; make them zoomable. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them.

Conversion 105

Conversion Retail Price Cross-sell 105

ConversionXL

JANUARY 6, 2012

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell. Goal: Sell the product. Don’t just sell covered calls, sell your service.

E-commerce 62

E-commerce Cross-sell Up-sell Presentation 62