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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Images for the cited sources will likely impact CTR Like good YouTube thumbnails, attractive images get a higher CTR than less attractive images. Until then, we SEOs will have to test and see what works.

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How Images Can Boost Your Conversion Rate

ConversionXL

Don’t just show a single image, show as many as you can – from different angles. This was the image in question (screenshot of narscosmetics.com ): Want more CTR on your Facebook ads? Alternate & detailed views. Let’s take that same axe above. You get a feel of it. It needs to be the right face. Beer helps.

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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR. Resource constraints? Syndicated reportage is preferable to no coverage.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lending to the ad a newsworthy, topical angle. Click-through rate (CTR). A GetResponse study puts the overall email open rate average at 82.20% and CTR at 21.69%. The report further divided the figures by location, with North America at 21.01% (open rate) and 3.50% (CTR). Continuously testing CTAs, images and copy.

Campaign 101
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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

CTR: Clicks divided by impressions. It may be helpful to look at the changes in Clicks, Impressions, and CTR individually, as checking all of them gives you this: A little overwhelming, no? In late September, clickthrough rate (CTR) started falling. However, sometimes you find a relevant angle that's missing from your post.

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Useful value proposition examples (and how to create a good one)

ConversionXL

Here are two articles that can help you with finding a “theme” or an angle for your value proposition: Value Propositions That Work. The ad with higher CTR (clickthrough rate) is obviously a better attention grabber and interest generator, although it doesn’t necessarily mean higher sales conversions.

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Keyword research for SEO: 6 questions you must ask yourself

Search Engine Land

If you can write many good words covering all angles of a topic, it's probably fair to say you know a lot about it. Covering a topic comprehensively is vital for two reasons. It helps Google "see" that you're a true authority on a subject. Your website user will find your blog infinitely useful.

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