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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Images for the cited sources will likely impact CTR Like good YouTube thumbnails, attractive images get a higher CTR than less attractive images. Until then, we SEOs will have to test and see what works.

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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. Witty puns or lengthy lead-in style headlines that work well offline will only confuse search engines that rely heavily on headlines to determine ranking. Resource constraints?

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

Are the posts that have surpassed it in the search engine results pages higher-quality; e.g., more comprehensive, more examples, better graphics/visuals? CTR: Clicks divided by impressions. In late September, clickthrough rate (CTR) started falling. However, sometimes you find a relevant angle that's missing from your post.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101
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Keyword research for SEO: 6 questions you must ask yourself

Search Engine Land

If you can write many good words covering all angles of a topic, it's probably fair to say you know a lot about it. The post Keyword research for SEO: 6 questions you must ask yourself appeared first on Search Engine Land. Covering a topic comprehensively is vital for two reasons.

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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

Ranking organically for keywords can take some time, but luckily there is a way to get some quick wins in the search engines this holiday season. PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. You guessed it.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.