Search Engine Land

OCTOBER 11, 2023

Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Images for the cited sources will likely impact CTR Like good YouTube thumbnails, attractive images get a higher CTR than less attractive images. Until then, we SEOs will have to test and see what works.

CTR 132

CTR Electricity Real Estate Angle 132

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. You can present these numbers in many creative ways. How to present a case for promotion to your boss.

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

FEBRUARY 16, 2012

You have to present your value proposition as the first thing the visitors see on your home page, but should be visible in all major entry points of the site. Here are two articles that can help you with finding a “theme” or an angle for your value proposition: Value Propositions That Work.

A/B testing 134

A/B testing CTR Angle Conversion 134

Search Engine Land

MARCH 30, 2023

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR. Resource constraints? Syndicated reportage is preferable to no coverage.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Martech

AUGUST 24, 2023

Look for metrics like longer session time, higher CTR, a low bounce rate, a longer view time for videos or webinars, etc. For instance, a podcast might take a more personal angle than a blog and have fewer data points. Consider its potential for different formats and its relevance over time.

CTR 98

CTR Angle Service Pipeline 98

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. A way to increase engagement over display ads. Conclusion.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. How Can I Optimize My Holiday Campaigns for Success?

Campaign 78

Campaign CTR Angle Promote 78