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Keyword research for SEO: 6 questions you must ask yourself

Search Engine Land

If you can write many good words covering all angles of a topic, it's probably fair to say you know a lot about it. Strategic keyword research drives SEO results The six questions in this article are not an extensive list of what you need to ask to conduct a great SEO-driven content strategy.

CTR 97
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How to Become a Marketing Manager

ConversionXL

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. In addition to market research and strategic planning, marketing managers must have a keen eye for both design and copy.

Promote 141
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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR. Resource constraints? Syndicated reportage is preferable to no coverage.

CTR 116
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Doing more with less: How marketers can make content go farther

Martech

It’s a strategic way to get more value from your content and maximize its reach and impact. Look for metrics like longer session time, higher CTR, a low bounce rate, a longer view time for videos or webinars, etc. For instance, a podcast might take a more personal angle than a blog and have fewer data points.

CTR 98
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Specific keyword angles. If it was the right keyword and phrase to target, that's success.

Gambling 101
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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. Optimize for Click-Through Rate (CTR): Craft compelling headlines and meta descriptions that entice users to click on the search result. Content Planning: Provides a roadmap for consistent and strategic content creation.

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The Ultimate Guide to Video Marketing

Hubspot

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. As you might guess, it involves three lights placed strategically around the subject, wrapping them in light and creating appealing shadows on their face. Example of switching between interview angles.

Angle 101