How To Come Up With A Value Proposition When What You Sell ISN’T Unique
ConversionXL
JANUARY 10, 2014
Are your prices lower? In order, they are: Low Prices (38%). Low Prices. Nobody wants to race to the bottom on price. Instead of boasting “the lowest prices,” tap into the low price mindset by offering to match the lowest advertised price from a direct competitor in your value proposition.
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