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Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. Don’t just show a single image, show as many as you can – from different angles. High quality images.
” “ We explained CRO as a way of doing e-commerce business, not as a fancy »buzzword«. Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations.
Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. A staggering number of over one million e-commerce retailers have used the company’s products, with more than 3.5 Excel at both strategy and execution.
However, it’s also important to dig into the numbers and understand them from all angles. It’s important to look at your conversion rate from all angles to determine the best way to improve it. Here are some commerce and marketing strategies you can implement on specific web pages and sections of your ecommerce site.
Seamless collaboration among teams ensures that the product’s introduction to the market is smooth and covers all angles from promotion to post-purchase support. Website traffic and engagement: For digital products or e-commerce launches, the influx of visitors and their interaction levels on the site can demonstrate success.
Provide information on what exactly will they learn and what will they be able to do once they read the e-book. There’s only 33 gazillions marketing blogs out there, mention how you’re different or what’s your angle. In e-commerce product photos and videos are everything. Be ultra specific. Suggestions.
So very far away from the SaaS world and then 1999 happened and I said, there’s this whole internet thing and I need to get on board. When you have a product that touches as many people as Google does or as Slack does today, do you get nervous before big product changes and releases? Tamar Yehoshua: Of course.
Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.
Show the products from different angles, in context, make them zoomable. Recommended reading: E-Commerce Copywriting: The Guide to Selling More. An E-tailing Group study revealed that unconditional free shipping is #1 criteria for making a purchase (73% listed it as ‘critical’). The more the better.
Angle (motivation you provide – both conscious and non-conscious). C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Market to the 95%, too!
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