Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. The consistent delivery of valuable insights not only educates customers but can also foster a community to amplify the brand’s trustworthiness. What might this look like?

Angle 138

Angle Consult Trust Education 138

Martech

MAY 30, 2023

” In most cases, this takes the form of a fictional character, whom you shape with bits of information like education level, family life, career and income, and maybe even details like a name and personality traits. Here, you’ll work to create an outline of your ideal “target customer.”

Angle 130

Angle Niche Clients Technique 130

Search Engine Land

AUGUST 30, 2024

Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing. I have found Medium to be a great resource for AI education. Bright, inspiring colors, viewed from an overhead angle. Online courses : Enroll in AI and marketing courses on platforms like Coursera and Udemy.

Transportation 89

Transportation Education Angle Healthcare 89

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Angle 101

Angle X-functional Technique Campaign 101

Hubspot

JULY 1, 2020

As you would with any content marketing campaign, consider topics that will educate, entertain, and delight your audiences -- even when they're clearly filmed in an at-home setting. We know how important our education is for customers and prospects around the world, so we created this process for them," Fiske adds. Lighting Fixtures.

Angle 101

Angle Teamwork Presentation Education 101

Martech

FEBRUARY 16, 2022

They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. It’s about matching the topics that we’re covering from an editorial angle to the right people.”.

Electricity 98

Electricity Education Angle Technology 98

Hubspot

NOVEMBER 29, 2018

And she uses a variety of camera angles to keep the video exciting and engaging. Her focus is on educating clients and helping them through each step of the home buying process. This video shows a different angle you can take with your video. In the video above, she includes daylight and nighttime shots. Jennifer Skoff.

Real Estate 100

Real Estate Angle Non-Profits Clients 100

ConversionXL

JUNE 23, 2020

A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. You could write an article on the “cultural history of burping” (entertainment) or cover what to look for in a supplement that won’t yield nasty burps (education). . Define your angle.

Entertainment 105

Entertainment Angle Education Promote 105

Veloxy

FEBRUARY 15, 2024

Catering specifically to women of faith in Direct Sales and Network Marketing, podcasts like ‘Apostolic Girl Boss’, ‘Kingdom Dreamchasers’, and the ‘Crazy Big Dreams Podcast’ blend sales education with stories of faith and personal development.

Gaming 233

Gaming Sell GTM Technique 233

ConversionXL

FEBRUARY 19, 2012

You can usually create pretty awesome stuff with the essentials and proven angles: root causes for clients’ problems along with solutions, useful findings and research data, personal stories and client case studies. Free education in any format). Educational content on how to achieve / build stuff with what you sell.

E-commerce 131

E-commerce Education Up-sell Relationship building 131

Hubspot

JUNE 13, 2011

Blog Every Positive & Negative Angle. Also consider the educational benefit that negative angles can provide. For keywords or topics crucial to your value proposition or services, talk about them as much as you can. The advantages of using, tips for using, trends in the space, key questions, etc.

Angle 78

Angle B2C Lead generation Territory 78

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. One of the earliest things you can do to prepare is to further your education. Marketing touches every part of a company.

Promote 141

Promote Pitch Campaign Niche 141

Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. If the last 12 months or so have taught me anything, it’s that macroeconomic trends significantly impact how users engage with online content.

Real Estate 87

Real Estate Angle UX B2C 87

Hubspot

NOVEMBER 9, 2020

Buyers today are inundated with information from every angle, and are skeptical of being sold to with empty claims that aren’t backed by relevant data. Focus on educating. Instead, you should focus on educating your prospects on the viable solutions to the problem you have previously identified.

Closing 100

Closing Education Angle Quota 100

Sales Hacker

MARCH 25, 2019

In terms of what the slides contain, I use the mnemonic device “I Earn Real Money” to remind myself of: information, education, recognition, and motivation. Agenda Item 2: Education. In the education portion of the huddle, I focus on coaching to sales or systems processes. Agenda Item 1: Information. days left to sell).

Education 98

Education Drivers/motivators Objectives and Key Results Sales 98

Martech

JANUARY 30, 2023

Turns out that good AI chat is as much a conundrum to the marketing world as it is to the education world where teachers need to determine if students are writing their own papers. But we’ve found real value in how it can offer some assistance, new angles, and inspiration. Better try it soon while it’s still free. Get MarTech!

Drivers/motivators 116

Drivers/motivators Objectives and Key Results Angle Engineering 116

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share educational content with relevant LinkedIn Groups.

A/B testing 78

A/B testing Angle Education Campaign 78

Hubspot

DECEMBER 11, 2014

think about the answer from a different angle. Social Media Education' Maintaining several social media profiles can lead to confusion. As you ask yourself, “How many social media accounts is too many for my school?”

Angle 78

Angle Sports Niche Education 78

Hubspot

JANUARY 23, 2014

First, it has the negative angle -- sorry to break it to you, but people love "worst ever" content. If Will''s cookie post was a top-notch example of the effective tip post, this post from Jacob Low is its equivalent for educational content. He educates without talking down. Turns out your expectation is right. From Packsize.

Angle 78

Angle Education Start-ups Drivers/motivators 78

Search Engine Land

APRIL 23, 2024

Let’s step through these six views or “lenses” so you can properly analyze keywords from different angles that are a better predictor for success. You must not neglect the fact that the vast majority of your ICPs don’t know who you are – so you’ll need to address pain points and education.

Angle 100

Angle B2C CRM B2B 100

Hubspot

APRIL 9, 2019

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. With their immersive, 360 degree video of Glen Coe, BBC Scotland can grip viewers because they’re able to experience the landscape from an intimate point of view at every possible angle, making them feel like they’re actually there.

Entertainment 101

Entertainment Government Angle Promote 101

Search Engine Land

JULY 24, 2023

Are you aiming to educate your audience, generate leads or increase brand visibility? Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. How would you approach it?

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Hubspot

AUGUST 3, 2012

I guess that's where the childish angle comes in. It's made worse by the fact that it's singing a song that introduces who he is, and what he does, which makes it sound like one of those educational songs puppets sing on children's shows. With Education Connection. I wouldn't blame you. 10) Get Connected (For Free!)

Education 78

Education Angle Pitch Start-ups 78

Search Engine Land

APRIL 17, 2023

Zero in on your content goal: teaching/educating Every piece of content has a goal , and if your goal is to teach/educate about a particular topic, make sure that’s clear from the outset. Add your unique angle and expertise on the topic Nearly 7 million blog posts are published daily. How will you stand out from the crowd?

Education 97

Education Angle Entertainment Trust 97

Adaptive Business Services

OCTOBER 30, 2024

Regardless of what business you are in, you have competitors who are angling to eat your piece of the pie. Educate more, sell less … I’ve always prided myself on solid product knowledge. If you want to stand out from the pack, you must be perceived as being different from the rest.

Sell 62

Sell Angle CRM Repeat business 62

Search Engine Land

JANUARY 9, 2023

Following this path will: Drive increased discussion, knowledge, and education around the problem. What angles they might be taking on broader topics that leave room for your unique point of view. Product aware : Position your specific product or service as the ideal solution for the reader’s problem. What ground they aren't covering.

Angle 96

Angle Trust Follow-up Education 96

Hubspot

DECEMBER 22, 2020

Specific keyword angles. You are working with the SEO team to create a separate asset, which is longer-form and educational, on the same topic for which you want to drive organic visibility. Advertisers should avoid bidding on education keywords, and focus on solution + transactional. Keywords and topics. New product messaging.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

MAY 3, 2023

Some sites may produce little informational content, like many ecommerce sites, while others build their entire marketing program around informational content production, like educational affiliate sites. Blogs like to cite reputable sources, a unique angle universities can leverage to secure links.

Niche 105

Niche Technique Angle Pitch 105

Hubspot

NOVEMBER 4, 2016

If searches for a certain term are increasing, that may be an angle to pursue in a piece of content. These long-tail keywords will help determine the angle your content should address. Once you start to conduct research on the topic of your infographic, don’t limit your content by what angle you think the infographic should pursue.

Angle 78

Angle Objectives and Key Results Engineering Drivers/motivators 78

Hubspot

JULY 19, 2013

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.

Angle 78

Angle Entertainment Presentation Education 78

ConversionXL

FEBRUARY 16, 2012

Here are two articles that can help you with finding a “theme” or an angle for your value proposition: Value Propositions That Work. I’m also fully aware that I’m not the ideal customer for many of the examples shown below, and all my critique is, is an educated hypothesis (that should be tested).

A/B testing 134

A/B testing CTR Angle Conversion 134

Hubspot

OCTOBER 3, 2014

but check it out if you want some inspiration to find new and interesting angles in your industry. Their persona is witty, educated, and culturally savvy -- and each blog post addresses that persona. This blog is so good I wish I could keep it a secret. 3) Intercom. Example: Killer Onboarding Starts With a Story.

Angle 78

Angle Start-ups Education Drivers/motivators 78

CloserIQ

APRIL 25, 2019

That’s your job – continuing to uncover and educate them on their problem, and position your product as the solution. A tweak: Alongside those, you can suggest an angle that many don’t think of: using both services at once. We’ll also offer either a tweak or an example to help it hit home. . Your product/service is too expensive.

SQL 92

SQL Objection handling Angle Pitch 92

Search Engine Land

JULY 11, 2023

So after a few more late nights, some education and negotiating, there was a fairytale ending and the strategy was signed off. Education: Bridging the knowledge gap If we don’t speak the same language or have a common understanding, it will always be hard to agree on concepts, strategies and ideas. But haven’t we all been there?

Education 63

Education Angle Presentation Technique 63

Hubspot

JULY 8, 2021

Businesses come in all shapes, structures, and scales — and the angles and processes used to sell to different companies reflects that variability. Building relationships through education and communication might be the key factor in successfully conducting an enterprise sales process. Here, we're going to explore the latter.

Construction 85

Construction Relationship building Contract Angle 85

Martech

AUGUST 28, 2023

If you are not considering your implementation from various angles, it will only address a portion of the problem. will they need to be educated or convinced, do you need their buy-in, resources or support to get approval, etc.). To implement, manage and maintain new martech solutions, I recommend the following.

X-functional 98

X-functional Angle Government Education 98