Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.

Angle 101

Angle Entertainment A/B testing Presentation 101

Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. Depending on who you follow, Twitter can give you the view of people like journalists and politicians, who help shape the broad discourse.

Real Estate 87

Real Estate Angle UX B2C 87

Sales Hacker

MARCH 25, 2019

A daily sales huddle (also known as a stand-up meeting) is a mandatory meeting that is held every day with the entire sales team. If anybody shows up after 9:00 AM, they’re not allowed to join the meeting. The discussion may be forgotten by the following morning when work begins again. What is a Daily Sales Huddle?

Education 98

Education Drivers/motivators Objectives and Key Results Sales 98

Hubspot

NOVEMBER 9, 2020

Buyers today are inundated with information from every angle, and are skeptical of being sold to with empty claims that aren’t backed by relevant data. To effectively sell, modern salespeople need to follow a totally different mantra: Always Be Helping. Blake would never give up control of the sales process to a prospect.

Closing 100

Closing Education Angle Quota 100

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Ideal for important announcements or interacting and entertaining your followers.

Promote 113

Promote B2B Follow-up Angle 113

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 78

A/B testing Angle Education Campaign 78

CloserIQ

APRIL 25, 2019

That’s your job – continuing to uncover and educate them on their problem, and position your product as the solution. A tweak: Alongside those, you can suggest an angle that many don’t think of: using both services at once. The response: Agree to send the information, but don’t hang up right away. Just send me the information.

SQL 92

SQL Objection handling Angle Pitch 92

Search Engine Land

JANUARY 9, 2023

Content that helps advance brand differentiation, as the NerdWallet piece does, makes it much harder for your competition to poach your audience by upping the trust ante. The content strategy path I like to prescribe is as follows: Problem aware : Empathize with your audience by articulating their problem in a clear, differentiated way.

Angle 96

Angle Trust Follow-up Education 96

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Interviewing your customers with the right questions can help you achieve the following: Identify the attributes they truly value. Their guard will be up, so be transparent about the purpose of your call. But there are other ways to stand out.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. Specific keyword angles. You are working with the SEO team to create a separate asset, which is longer-form and educational, on the same topic for which you want to drive organic visibility. Avoid paid keyword traps.

Gambling 101

Gambling CTR Education Campaign 101

Sales Hacker

APRIL 8, 2020

It doesn’t sell, but instead it educates, informs, or delights in some way. It’s not enough to just sign up, either. It’s about building a community — a following — and yes, it’s a full-time job. Post every day, follow and emulate influencers, and ensure your channels are staffed and responsive. Follow them.

Closing 117

Closing Prospecting Referrals Trust 117

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. Use AI prompts for HTML assistance You can use AI prompts for HTML assistance, such as requesting header tags for breaking up articles and generating headlines. If refreshing the content, update it to be useful for today’s audience.

Launch 118

Launch Angle Click Through Rate Engineering 118

Search Engine Land

FEBRUARY 14, 2023

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. You can tell the intent because it will be one of the following: Commercial : Users who are researching before making a purchasing decision. Shopping results.

Education 88

Education Angle UX Click Through Rate 88

Search Engine Land

JULY 24, 2023

Are you aiming to educate your audience, generate leads or increase brand visibility? Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. How would you approach it?

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Search Engine Land

APRIL 15, 2024

To simplify following the steps, here’s a simple template you can fill out as you work through the article. People-first content template (Make a copy) People-first content: A writing process What follows is a six-step process for creating SEO-friendly content that is people first. Grab a copy of this first. Ask, “So what?”

Process 108

Process Objectives and Key Results Angle Follow-up 108

Hubspot

FEBRUARY 5, 2021

By answering these questions before your webinar (and before you write the script), you can tailor your webinar script and angle its speakers and content to stay focused on these deliverables. You can break up your webinar into sections (e.g., Webinar Educational Content. Let’s say I was teaching a webinar on content marketing.

Presentation 101

Presentation Angle Education Start-ups 101

Hubspot

JULY 19, 2013

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.

Angle 78

Angle Entertainment Presentation Education 78

Search Engine Land

MAY 3, 2023

Do you have a following? Some sites may produce little informational content, like many ecommerce sites, while others build their entire marketing program around informational content production, like educational affiliate sites. Blogs like to cite reputable sources, a unique angle universities can leverage to secure links.

Niche 105

Niche Technique Angle Pitch 105

Hubspot

AUGUST 3, 2012

When the jingle wraps up, it's at a pitch only a dog could hear, using words no human could understand. The lyrics are as follows: Stinky Hefty Stinky Hefty Stinky? I guess that's where the childish angle comes in. With Education Connection. Also, it sounds like she's trying to sing the entire song in one breath.

Education 78

Education Angle Pitch Start-ups 78

Search Engine Land

JUNE 10, 2024

If you have a broken zipper, following a step-by-step guide as well as watching an actual video of how to do it solves your problem instantly. These visuals help break up the text and provide additional information, recommendations or shortcuts. How did it end up in Google hell? Put yourself in your reader’s shoes.

Angle 102

Angle User Experience CTR Technique 102

Search Engine Land

MAY 17, 2023

Continue to talk with the client to identify new themes and angles to test. Identifying the best terms to describe products You can follow similar strategies to identify the terms your client’s ideal customer would use to describe their products. Again, you can use research and testing to come up with some good options to test.

Angle 86

Angle Manufacturing Clients Education 86

Search Engine Land

OCTOBER 2, 2023

You can set up alerts in your log file monitoring software to proactively monitor for any crawlability issues. Additionally, educate your colleagues in other departments about the importance of page titles. From an SEO angle, detailed descriptions of media help search engines better understand and rank multimedia elements on a site.

X-functional 128

X-functional Engineering Angle User Experience 128

ConversionXL

MAY 14, 2014

This was what Iztok Franko, the current director of IT & Marketing at Adria airlines was facing before the idea of “conversion rate optimization” ever came up internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

FEBRUARY 3, 2015

Creating compelling content is your key to establishing yourself as the go-to, educational leader in your industry. A working email address is the best thing a marketer can ask for here, but visitors are not always willing to give this kind of personal information up. We now find ourselves fending off information from all angles.

Lead generation 78

Lead generation Education Technique Angle 78

Salesforce

AUGUST 21, 2023

You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future of email marketing.” It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Where creativity meets innovation and personalization takes center stage.” “Say

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

SEPTEMBER 17, 2018

Educational or How-To Videos. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Animated Videos. Case Study and Customer Testimonial Videos. The Video Creation Process.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

NOVEMBER 4, 2016

If searches for a certain term are increasing, that may be an angle to pursue in a piece of content. These long-tail keywords will help determine the angle your content should address. Once you start to conduct research on the topic of your infographic, don’t limit your content by what angle you think the infographic should pursue.

Angle 78

Angle Objectives and Key Results Engineering Drivers/motivators 78

Hubspot

MARCH 28, 2022

Alex Wedderburn, a Strategic Account Director & Higher Education Lead at Hootsuite , told me he believes video posts are incredibly effective when starting a conversation on LinkedIn. Inspire and educate with your outreach. To capture their attention, it is imperative to inspire and educate them with your outreach.

Conversion 81

Conversion Sell Cold Call Objectives and Key Results 81

Sales Hacker

FEBRUARY 22, 2021

It’s still a great idea to follow best SEO practices with these “prestige” articles. Hubspot has written a fantastic primer on this topic, so click through if you want to educate yourself a little more on the importance of keywords when devising your content marketing strategy. Use your insight to draw inferences from this information.

Process 98

Process Niche Angle Sales 98

Hubspot

MARCH 28, 2012

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. If you're not working on growing your email list already (or you've run out of creative ideas to do so), here are 25 simple ways to build up that email list.

Promote 78

Promote Angle Contact Campaign 78

Sales Hacker

DECEMBER 28, 2018

They have insightful sessions that provide both a wide-angle look and in-depth tactical solutions for the top challenges facing sales teams. The best part was talking with the fired-up CS community about winning customers for life!” – Team Wootric. And they end the day with happy hours, so gear up. TOPO Sales Summit.

Education 78

Education Angle Networking Sales 78

Search Engine Land

MARCH 20, 2024

This can help content creators overcome writer’s block and explore different angles for articles, blog posts, or stories. So, I believe that no matter which generative AI tools you end up deciding to use, you should start by asking if you’re doing the right things before turning your attention to doing things right.

Angle 95

Angle Launch Meeting Technology 95

Hubspot

FEBRUARY 21, 2018

It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate with them. Instead, great brands use Instagram to share images that create genuine connections between their products, and the hopes and ambitions of their followers. They can: Educate your followers.

Sell 78

Sell Transportation Angle Entertainment 78

Hubspot

APRIL 28, 2014

And 9 times out of 10, one (or more) of the following reasons is to blame. Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy. Save that content for contacts further down the funnel, and rebalance your content to be education-heavy.

Education 78

Education Angle Pitch Gaming 78

ConversionXL

JUNE 2, 2022

Today, people have everything they need to make their minds up at their fingertips. most commonly popped up. From there, I read case studies on the company blog before eventually signing up. A general rule of thumb to follow is: Small target market and high average customer value (> $30,000). ABM makes sense.

Lead generation 94

Lead generation Strategize Campaign Cross-sell 94

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. And then we’ve taken a bigger look at what company we want to be when we grow up, and now we also have a pre-signature tool as well.

Contract 116

Contract X-functional Objectives and Key Results Legal 116

Hubspot

MAY 12, 2022

His followers would be confused because the messages diverge so much from his well-defined personal brand of brash intelligence and risk-taking bravado. Differentiation is half the battle with a new product or service, and people often associate a start-up with its founder. Attempting to attract buyers in a buttoned-up industry?

Follow-up 95

Follow-up Transportation Networking Angle 95