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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Dig deeper: The 4 types of content buyers want And then comes the distribution… Like a lot of software vendors that have reports, surveys and data to promote, HockeyStack found a partner to help spread the word. The world of sponsored posts and paid promotion on and off social media is murky.

B2B 102
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Toyota launches AR experience to support 2023 Crown

Martech

Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. Users can tap on other icons to pull up additional “educational hotspots” that further educate the consumer about the Toyota Crown’s features. Get MarTech! In your inbox.

Launch 92
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Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. The consistent delivery of valuable insights not only educates customers but can also foster a community to amplify the brand’s trustworthiness. What might this look like?

Angle 128
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What Is Local PR and How Does It Work? [Examples]

Hubspot

Global manufacturer General Mills (products include Cheerios, Lucky Charms, Cinnamon Toast Crunch, and a number of other household breakfast cereals) provides grants every year for educational programming in Minneapolis, Minnesota. Find the Local Angle. Having that local angle helps your brand appeal to the local press, as well.

Angle 98
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What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

In sales terms, it’s the ability to focus on promoting your product or service over and over again (from different angles if necessary) until there are no more possibilities for a successful sale. Simply put, tenacity is another word for determination. Coursera has 497 total courses to improve your capabilities as a salesperson.

Referrals 290
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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

Are you aiming to educate your audience, generate leads or increase brand visibility? Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. How would you approach it?

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. Write like the publisher.