Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. Do you have a forum to get support from X.

X-functional 98

X-functional Angle Government Education 98

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Angle 101

Angle X-functional Technique Campaign 101

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website.

X-functional 128

X-functional Engineering Angle User Experience 128

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Being able to translate the complexity of a heatmap is like reading an X-ray. Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

SEPTEMBER 5, 2019

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis). Basically, can we find factors that predict how people will answer certain questions?

X-functional 115

X-functional Represent Follow-up User Experience 115

Sales Hacker

SEPTEMBER 29, 2020

It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. So I think there was definitely the education of a new way of working, a new category of a product that they can add. And everyone’s working together, how to educate the market, right.

Contract 116

Contract X-functional Objectives and Key Results Legal 116

Hubspot

SEPTEMBER 17, 2018

Educational or How-To Videos. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. 360° & Virtual Reality (VR) Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101