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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. Jacco van der Kooij: I was an engineer, so I worked at verifying the MPEG-2 demultiplexer, descrambler, and forward error correction chipsets, where I did the verification tests before they went to the mass factory.

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. And they haven’t launched a product yet. It takes on more significance.