This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
From my observations in looking at informational queries especially, a reverse-engineering approach seems to work. Try to see what kind of content is in the overview and what angle is covered, then find a way to present that information as clearly as possible. Here is a direct example of the query “pros and cons of electric cars.”
"So it's not going to always give you a unique angle and expertise to stand out among your competitors, the marketplace and the internet at large [for rankings]. In addition, Schneider Electric is looking into the power of generative AI and other AI tools to become greener – and more inclusive. And so AI fits right into that."
This video is shot from a shoddy angle and the sound quality isn''t great, but it still engaged the Today Show ''s Instagram following. 9) General Electric. Featuring an engine during a "water ingestion test," this video will stop geeks and non-geeks alike in their tracks to say "wow!" 3) charity: water.
Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Electrical components might be an integral part of guitar amplifiers. Create movement-first content to build credibility.
Adam Honig: I’ve been at a factory recently in Indiana and they were making these industrial coils and they were talking about how do they maintain the quality of electrical conductivity with a lower-grade metal. And so it’s really interesting to see all the different angles that people take to try to keep costs low.
Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electricalengineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing. Mike Nager: Yes, there could be a whole bunch of different angles. So, it’s very fulfilling.
He holds a BSc in electricalengineering and an executive MBA from the University of Leicester. And that’s where I gravitated towards with my engineering degree. ” And sooner or later, that became known as a sales engineer. Perform the same action, get the same result. Do the same thing, get the same result.
But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. That’s what Raise the Bar does, by compiling a “daily digest of timely, must-read posts on sales, marketing and growth engineering.” 9) Zendesk Engineering.
The energy was electric, and it was a testament to the excitement around what Operator is building. The Co-Founders brought in an insanely talented team: Pleasant Middelhof , (COO), Jeremy Jonas (CTO), and Carl Gunderson (Software Engineer). We got to see how other funds ran their process – the good and the bad.
That’s what Raise the Bar does, by compiling a “daily digest of timely, must-read posts on sales, marketing and growth engineering.” The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development.
I studied electricalengineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. I started in Silicon Valley a long time ago. It takes on more significance.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content