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How To Create Brand Messaging That Resonates

Salesforce

Here are a few examples of well known brand messages: Examples of brand messages from General Electric, Nike, Walmart and others. Are you going for a more playful, fun brand? Your mission statement takes a more visionary angle. Are you going for more of a fun, playful brand? What do you hope to accomplish? Tone of voice.

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Incubating a Company Inside GTMfund: Operator.ai and a New Era in Sales Tech

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. The energy was electric, and it was a testament to the excitement around what Operator is building.

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PODCAST 139: The Science of Becoming a Better Sales Leader with Luke Rogers

Sales Hacker

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

I studied electrical engineering. And I was always on the product side, product management, product marketing. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle.