Salesforce

MARCH 28, 2022

Ultimately, it makes customers want to buy your product. Whether it is a tagline (company centered, static) or slogan (product/campaign centered, changeable), the brand message is something others recognize and relate to. Your mission statement takes a more visionary angle. Elevator pitch. What do you hope to accomplish?

Electricity 98

Electricity Angle Pitch Campaign 98

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Sprout is an amazing design studio focused on the visual and physical design of products. You guys work on some really cool products and help people really see what can be made of them.

Sell 89

Sell Manufacturing Electricity Start-ups 89

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. You need to have a really compelling reason why someone should try your product, and you need to remove all the barriers to adoption. What does that mean when you’re trying to build a tech product? It’s interesting.

Electricity 66

Electricity Education Start-ups Trust 66

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?

Pipeline 69

Pipeline Cross-sell Launch Start-ups 69

Sales Hacker

JANUARY 19, 2021

If you missed episode 143, check it out here: How to Drive Productivity through Operational Excellence with Jacco van der Kooij. He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. This is referred to as productivity. What we’re looking at is measuring people on productivity.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63