Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy.

Transportation 101

Transportation Electricity Follow-up Angle 101

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Sure enough, we built that version, went back to the townships, and people started signing up.

Electricity 65

Electricity Education Start-ups Trust 65

Sales Hacker

JANUARY 19, 2021

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

Cross-sell 68

Cross-sell Up-sell Start-ups Objectives and Key Results 68

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Jordan Nollman: We just finished up a breathing coach for CVS, and the local client in Boston as well. And there’s only so much that you can do until the price has to go up. Transcript.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. Mike Nager: Yes, there could be a whole bunch of different angles. Adam Honig: Exactly.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. They wrapped up their entire theory in a pithy, if rarely used, concept. Create movement-first content to build credibility. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133

Spiro Technologies

APRIL 21, 2023

Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And rail has a significant tailwind behind it because of the sustainability angle.

Transportation 52

Transportation Manufacturing Territory Education 52

Hubspot

JUNE 12, 2017

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. Then, keep it human. What It Does Well.

B2B 0

B2B B2C Angle Electricity 0

ConversionXL

AUGUST 15, 2014

Even something as unremarkable as an electric toothbrush becomes more appealing if the site that sells it actually tries to more persuasive. In this example, each target opens up a dialog that goes into detail about each feature & provides deeper insight right within the product photo.

Product 98

Product X-functional User Experience Angle 98

Sales Hacker

DECEMBER 8, 2020

Every one of those apps is custom built from the ground up, and Instabase exists because we ask why? The origin story is I grew up outside of Manchester in the UK. I grew up there and was there at school. And one of the catalysts for that was I had set up a company while I was at school, in high school. Luke Rogers: Y2K.

Sales 102

Sales E-commerce Technology Technology 102

Hubspot

MARCH 18, 2018

So, while it’s great to think outside of the box, use clever subject lines, or even write every email with an overarching humorous tone -- keep it relevant and include the information that the people reading it signed up to receive in the first place. Then, keep it human. Mattermark: Raise the Bar. What It Does Well. What It Does Well.

B2B 78

B2B B2C Electricity Engineering 78

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. First, I’m trying to sell the candidate. It takes on more significance.

Pipeline 69

Pipeline Cross-sell Launch Start-ups 69