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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. Keywords These are the specific phrases or terms users type into a search engine. Assess the competition.

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5 Smart Reasons to Create Content Outside Your Niche

Hubspot

Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. Yet, a day will eventually come when you've exhausted your niche. 5 Smart Reasons to Create Content Outside Your Niche. You must own and dominate it.

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10 ways to build quality backlinks for any website

Search Engine Land

These variables can be due to the company structure, overall marketing strategy, or the website’s niche. A litmus test for link strategy How many topics are there to discuss in your niche? Are specific link building techniques easier or harder to do in your niche? What type of website will get the links?

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AI-generated content: The dangers of overreliance

Search Engine Land

And jumping on the bandwagon for something like using AI or LLM bots to fully write your content for you – that’s going down a path that could actively harm your business, not just in the long term but also in the short term, because of the effort Google is putting into detecting content that is search-engine first rather than people first.

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Tangential SEO: How to use Google Bard to find content ideas fast

Search Engine Land

When your industry is over-saturated, chances for ranking higher on search engines become harder. This is a strategy designed to increase your visibility on search engines for keywords that are not your core business but are still relevant to your audience. The good news is that every niche can use tangential content.

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How to manage and optimize local listings for SEO

Search Engine Land

typically displayed on directory websites and search engine results. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

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How to use ChatGPT for keyword research (with actual prompts)

Search Engine Land

{Topic} conference agendas Similarly, asking ChatGPT for conference topics targeting a specific persona in my niche provides some interesting ideas: Quick and dirty competitive research ChatGPT doesn’t have the most recent data and isn’t a comprehensive keyword research tool. Neither are still true.

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