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Executing a TikTok campaign: Best of the Bot

Martech

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

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IAB releases proposed standards for in-game ads

Martech

Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Processing.Please wait.

Gaming 105
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Which Format Is Right for Your Next Blog Post?

Hubspot

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101
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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

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7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

Hubspot

Bump's ability to put herself in the reader's shoes and tie in personal events shines through excellently in this post about third-party cookies , which begins with an entertaining " Sesame Street " reference. You could also be the writer audiences turn to when they want an entertaining take on highly technical topics.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. Podcasts reach younger audiences. Podcast listeners are growing fast.

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Advertorials Can Work—If You Get It Right

ConversionXL

A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Both the videos and the article matched the lighthearted tone of Buzzfeed’s platform—entertainment was at the forefront. Define your angle. Define your angle. What to do before you write your advertorial.