Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. If the last 12 months or so have taught me anything, it’s that macroeconomic trends significantly impact how users engage with online content.

Real Estate 87

Real Estate Angle UX B2C 87

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. In SEO, you can be a technically gifted and super bright person or a content marketing expert, but if you lack an inquisitive mind, you may not be looking at a project from all the possible angles.” Just because eBay, the BBC, Amazon, etc.

UX 124

UX X-functional Angle B2C 124

Search Engine Land

JULY 24, 2023

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. You’ve spent 10 years learning from experts in finance. How would you approach it?

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Salesforce

JANUARY 27, 2023

They photographed cars from all interior angles (with suitcases, kayaks, drywall, mannequins, and more) to illustrate cargo and passenger capacity. The answer: they need to envision themselves, and their lives, in the car without actually being in the car. The digital merchandising team set about creating an immersive experience.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Hubspot

MARCH 11, 2021

Executives need to know that an advertising project has been well thought-out from all angles before they front the money to develop creative and buy advertising space. An advertising campaign requires contributions from marketing, sales, sales enablement, finance, and/or the product teams. Pick your team members.

Angle 101

Angle Presentation Campaign Pitch 101

Sales Hacker

JULY 28, 2021

Predicting revenue requires slicing and dicing data from different angles. These are crucial teams during a purchasing decision, along with finance. An excel spreadsheet just can’t compete. Powerful data crunching allows you to do the following. Predict revenue using historical data. This allows you to benchmark for future projections.

CRM 131

CRM Pipeline Territory Sales 131

Hubspot

FEBRUARY 23, 2017

According to our survey, news organizations opt for stat-heavy subject lines while beats like finance prefer more inquisitive subject lines. Like news headlines, subject lines can be straightforward, data-driven facts pulled from the content, or can pose a question to pique curiosity about the content’s findings.

Pitch 78

Pitch Entertainment Angle Objectives and Key Results 78

Hubspot

JULY 18, 2019

Alternatively, if a writer covers personal finance, don't pitch them your bitcoin related content unless their author archives suggest it's highly relevant to something they've expressed interest in before. Generic angle to a common story. If a writer covers sustainable beauty, don't pitch them about your sustainable fashion clients.

Pitch 78

Pitch Niche Angle Cold Call 78

CloserIQ

APRIL 23, 2019

It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. Monitoring finance. Better product demonstrations? Is your positioning or negotiation acumen a little off? 5) Take multiple points of view. Scaling up sales activities. Measuring content effectiveness.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Hubspot

JANUARY 16, 2015

Today, you’re in charge of the nation’s finances," they tell you. To help people see the impact of surveillance from a more personal angle, The Guardian built a data visualization into a larger story they created on the Snowden files. Some of your options have more short-term savings and some have more long-term savings.

Territory 78

Territory Angle Commission Finance 78

Search Engine Land

MARCH 23, 2023

Report: Google Most Valuable Brand Of 2011 2011: Brand Finance said, “the world’s increasing dependence on the internet is reflected by Google’s position at no.

Engineering 76

Engineering Promote Angle Healthcare 76

Hubspot

SEPTEMBER 5, 2018

may want to push finance more -- as the value of the products being sold is significantly higher. You need to ensure you have the best possible photos of your product, as well as a good range of images covering all angles and details.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Sales Hacker

MARCH 4, 2025

But it is, there’s so many other issues like data warehousing, operations, legal, finance. Uh, we also knew like [00:20:00] finance was an incredible sale for us, education. And so it’s almost like you’re getting a, like a review, um, and a series of reviews and there’s multiple different angles.

GTM 78

GTM X-functional Start-ups Campaign 78

Sales Hacker

FEBRUARY 18, 2020

I mean, there are so many different angles there. It’s just meant to be an enhancement. How do you think about balancing the question of, “because we can do something, should we?” And is there a role for the government? Tameka Vasquez: Yeah, it’s a great area to explore.

Manufacturing 87

Manufacturing Technology Technology Territory 87

Sales Hacker

DECEMBER 8, 2020

And so I found my angle there and everyone was installing Windows ME, which was a categorical disaster. I’ve hired people from finance, from recruitment, from marketing, and they’ve been exceptional. Sam Jacobs : Of course, Y2K. Luke Rogers: Y2K. And before I knew it, I just had unprecedented demand for the services.

Sales 117

Sales E-commerce Technology Technology 117

Sales Hacker

JANUARY 13, 2021

This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. The cost can come under its cost of goods sold “COGS” and enable finance to be creative in distributing the expenses from an accounting perspective. Market exposure.

GTM 89

GTM Negotiate Profit margin Contract 89

Outreach

APRIL 15, 2020

There doesn’t have to be a demo forthcoming, an MSA under review and in-redline status, or a new feature we are angling for in an upcoming quarter. Now more than ever, I find that both I, and others on my team, feel the need to take the time to reach out to our internal teams and just say, “Thank you.”

Objectives and Key Results 52

Objectives and Key Results Angle Consult Sports 52

Salesforce

NOVEMBER 9, 2023

For example, the finance department uses sales forecasts to decide how to make annual and quarterly investments. Try skip-level forecasting, ask different questions, have executive sponsorship reviews, and take different angles of the data. Whether met, exceeded, or missed, the forecast responsibility falls on them.

CRM 59

CRM Territory Manufacturing Pipeline 59

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’re excited to have Vishal Sunak, the CEO and founder of LinkSquares where he’s responsible for developing strategies aimed at assisting both corporate, legal, and finance teams with the review of their contracts. Vishal works to prevent his customers from having to read each contract one by one.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Heinz Marketing

OCTOBER 7, 2019

Do you have certain channel partners that you count on for particular vertical industries, or is it just sort of managing the complexity of saying we’ve got a different messages or different angle within a single channel or within a single reseller for multiple industries? How do you manage that, those differences?

Pipeline 72

Pipeline Territory Sales Healthcare 72

Sales Hacker

JANUARY 21, 2020

Primarily I’m interested in companies that focus on SaaS , perhaps have some sort of AI angle to that. There’s a shift in how college is paid for, primarily with the loans and being financed, that’s contributed significantly to the runaway pace of inflation in post-secondary education costs.

Networking 63

Networking Up-sell Education Angle 63

Lead Fuze

DECEMBER 31, 2021

A course on finance that I took at the University of Michigan. It analyzes the company from every angle and then makes recommendations for improvement. The article explains that managers should consider the economic analysis of business decisions, which can include changes in supply and demand curves.

Commission 52

Commission Sales Drivers/motivators B2B 52

Lead Fuze

JULY 24, 2023

Crisply shot images from multiple angles help visualize usage scenarios while customer reviews offer social proof about quality assurance. This delicate balance between educating and selling is essential when dealing with potential customers from various backgrounds such as owners, CFOs etc.,

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Sales Hacker

APRIL 24, 2018

They look across product, finance, marketing, and sales and look at ways that we can improve the customer experience. And for a long time in my career, I was looking at sales from a very operational angle. Sam Jacobs : The customer experience team—how are they different the account management team?

Customers 51

Customers Account management Go To Market Follow-up 51

Heinz Marketing

MAY 14, 2018

Matt: I’ve got so many different angles I want to take with you, a couple things specifically. So we kind of always had that in our minds, and we never sed to talk even in the short run about exit strategy or the next round of financing. We’re going to get out of here on time to get to your noon meeting as well.

Pipeline 47

Pipeline Sales Up-sell Angle 47

Spiro Technologies

FEBRUARY 13, 2023

Does that mean that you need to have like a big team of folks kind of working the supply chain angle to make sure you’ve got all the components all the time? But going back to the complexity, so you’ve got this product that can be highly configured, you’ve got all of these options. Or you guys figured that out pretty well?

Customers 52

Customers Construction Manufacturing Government 52

Spiro Technologies

FEBRUARY 13, 2023

Does that mean that you need to have like a big team of folks kind of working the supply chain angle to make sure you’ve got all the components all the time? But going back to the complexity, so you’ve got this product that can be highly configured, you’ve got all of these options. Or you guys figured that out pretty well?

Customers 52

Customers Construction Manufacturing Government 52

SaaStr

JUNE 20, 2019

And I know most of the CEOs out there don’t think of finance, don’t think of operational excellence as necessarily a core part of success it’s all about, hey, let’s get the engineers, let’s get the product out, all of that.

E-commerce 65

E-commerce Start-ups Gaming Retail 65

Sales Hacker

JANUARY 19, 2021

So from the customer’s perspective, again, it’s not just that it’s this great thing for businesses, because it’s predictable revenue, and if you get people to pay upfront, you can finance working capital and the revenue stacks. All of those things are great. Anyway, that’s my speech.

Cross-sell 75

Cross-sell Up-sell Objectives and Key Results Start-ups 75

Hubspot

JUNE 12, 2017

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" We're passionate about our product -- and that means our audience can be, too.

B2B 0

B2B B2C Angle Electricity 0

Search Engine Land

NOVEMBER 13, 2023

Healthy finances are crucial for client retention. The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. Reason 2: Financial strain Financial instability can be a major red flag for clients.

Clients 90

Clients Objectives and Key Results Referrals Non-Profits 90

Miller Heiman Group

NOVEMBER 26, 2019

Presenting Harvard Business School’s case studies in podcast form, Cold Call explores the world of business from many different angles with host Brian Kenny, telling specific stories with lessons that can benefit a variety of sales organizations.

Sell 64

Sell Cold Call Angle Entertainment 64

Search Engine Land

APRIL 21, 2023

Study what's ranking at the top of Google and mirror the structure – but add your unique angle. Content tied to current fads or trends. Headers, the first paragraph, image alt text, and the meta title and description are biggies. Explain concepts in the brand voice, using its unique expertise.

Real Estate 96

Real Estate Angle Engineering Territory 96

Hubspot

MARCH 18, 2018

MYOB, a provider of business management solutions in Australia and New Zealand, helps companies manage their finances, in part by connecting them with bookkeepers and financial services professionals. Then, turn that into relevant content that’s going to both save time for and inform your audience -- and make it easy for them to access it.

B2B 78

B2B B2C Electricity Engineering 78

PandaDoc

APRIL 11, 2025

Its possible that the project stakeholders like your product and want to buy it, but the finance team or the higher ups have a proposed budget allocation that cant be overcome without a lower price. Finance would have to look at this. These entanglements can make a lack of budget one of the most difficult problems to overcome.

Objectives and Key Results 52

Objectives and Key Results Sales Pitch Legal 52

SaaStr

JULY 20, 2021

” There’s probably a variety of different angles, some of which are true, some of which might not be true. It’s your edge, your angle. That’s what we’re all in here in this room to do, is to find the angle that everyone else overlooked. They sell their time. No one has done anything like this.

Angle 98

Angle Meeting Start-ups Drivers/motivators 98

Sales Hacker

JULY 17, 2019

Meet with your CFO or head of finance. Behave like management, not union – Start wearing a “perspective lens” that sees things from the company’s angle when discussing things like territories and quotas. Learn how your company operates financially and how your customers’ businesses operate financially.

Promote 98

Promote Quota Sales Consult 98